Reorganization Plan Of Xidan Mall Due To "Major Events"

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The reporter learned yesterday that Beijing Xidan Friendship Group is discussing the restructuring plan with BTG. At the same time, there are rumors in the industry that New Lufthansa Group, a subsidiary of BTG, wants to invest 10 billion yuan in Xidan Mall to build it into the high-end of BTG Department Store Brand.

Business is the core of restructuring

distance Xidan mall There are still two days before the resumption of trading on August 5, and the restructuring of Beijing Xidan Friendship Group and Beijing Tourism Group is also gradually reaching a climax.

Yesterday, the reporter learned from a senior manager of Xidan Shopping Mall that after the reorganization intention was determined, Beijing Xidan Friendship Group has started negotiations with Beijing Tourism Group on the details of the merger. According to the current business structure of the two enterprises, the commercial retail sector will be the focus of their restructuring.

According to the public data, Beijing Xidan Friendship Group is involved in commercial retail, online shopping, logistics distribution, import and export trade, etc. The main business segment of the Group is commercial retail. At present, the Group owns Beijing Xidan Shopping Mall Co., Ltd. According to the general practice of enterprise restructuring, most enterprises with the same business type will be merged. Xidan Mall, which belongs to the same commercial retail business type, is likely to join hands with New Yansha under BTG.

Xidan's transformation High end positioning ?

In fact, as early as April, there was a rumor in the industry that New Lufthansa Group wanted to invest tens of billions of yuan in Xidan Mall. With the determination of the restructuring plan of BTG and Beijing Xidan Friendship Group, the rumored version was upgraded again. It is reported that after the merger of Xidan Mall and New Yansha Group, it will follow the high-end line of "New Yansha Series" and become a high-end department store brand under BTG.

It is reported that as a commercial retail enterprise under BTG, New Lufthansa Group currently has four retail brands, namely Lufthansa Friendship Mall, Lufthansa Outlets, Guiyou Building and Jinyuan New Lufthansa Mall. In addition to the main communities of Fangzhuang Store and Tongzhou Store in Guiyou Building, Yansha Friendship Mall and Yansha Outlets are high-end shopping malls, while Jinyuan New Yansha Mall is a mid to high-end shopping center with Yansha Friendship Mall and Guiyou Building as its main stores.

However, in the opinion of Professor Wang Chengrong, Vice President of Beijing Institute of Finance and Trade, while Shoulv Group and Beijing Xidan Friendship Group strengthen their capital strength through restructuring, they should try their best to maintain the existing operating characteristics of Xidan Mall and ensure its operational independence.

The key to restructuring lies in cultural integration

Industry insiders believe that, as two enterprises with a state-owned background, Beijing Xidan Friendship Group and Beijing Shoulv Group should be promoted by the government if they can turn the rumors spread for nearly 10 years into reality. A person in charge of the Municipal SASAC once said in an interview that the SASAC will fully support and facilitate the reorganization of state-owned enterprises as long as both parties reach an agreement, which is also the consistent attitude of the SASAC in the reorganization of state-owned enterprises.

However, it is far from enough for enterprises to only obtain government support in the process of restructuring. The key to achieving the goal of commercial aircraft carrier through capital superposition is the integration of corporate cultures of both sides. Business experts said that after long-term cultivation and accumulation, each enterprise will form its own unique corporate culture, which supports the development of the enterprise. In the process of restructuring, if it is difficult for the two enterprises to transform the original corporate culture, so as to integrate into a new corporate culture, merger and reorganization will only stay at the level of capital accumulation. It is understood that the original restructuring of Shoulian Group was ultimately aborted because of poor corporate culture integration.