How To Turn To The Buying Enterprise Operation Mode?

There is no denying the needs of garment enterprises.

Buyers are very important to the development of enterprises, but if they do not match their business models, a good buyer will not be able to achieve good results.

The key point of consumption in the clothing market will be personalized consumption. Whether it is big or small, personalized consumption will become the mainstream of the market in the future.

The existing traditional enterprise operation mode can not effectively meet this consumption demand.

If the enterprise still follows the traditional way of operation such as designer design, plate making, sample correction, bulk production and market distribution, it will inevitably result in bankruptcy.

After entering the 2004, many enterprises in China gathered in some clothing enterprises, and many enterprises closed down because of the backward operation mode.

The appearance of fashion buyer business mode is just a new brand enterprise operation mode developed on the basis of the advantages of traditional apparel enterprises, which caters to the demand of modern clothing marketing.

Want to be a buyer

Seize the forefront of market dynamics

Most Brand Company in domestic apparel enterprises are not perfect in terms of market channel composition, management methods and regulation system. Many clothing brand enterprises do not have such a written system and specialized agencies to supervise implementation, and only rely on contracts or administrative intervention to manage them, which will have a significant negative impact on the development and management of market channels.

The management of buyer's market channel is to establish a standardized channel management system and promote the double promotion of channel and brand sales.

Set up a new shop terminal

The selling method of the buyer's terminal store is much larger than that of the existing traditional shop selling method. It is a new shop pattern that is based on the shop sales division, the shop selling hand (retail teacher), the shop buyer and the shop master.

Clothing brands abroad are almost all in this way.

With the introduction of this mode, the domestic apparel enterprises can adjust their shops and personnel and adjust their training accordingly, so that they can pfer to the buyer shop business mode and enhance the terminal operation capability.

Join agents to spread the world.

Under the buyer's mode, the layout of the market agent franchisee is combined with the marketing information network structure. Each agent is the probe of the enterprise market, and provides corresponding market information for the enterprise.

For enterprises to adjust their market policies and other operational decisions.

These layout, first of all, we should make the enterprise have very advanced market information, complete the proportion of agent franchisee, direct store, full shop, trusteeship, and rationally standardize the operation system and information supply of various shops.

Necessary organizational structure of enterprises

This is a major event that apparel enterprises need to do seriously to conduct a buyer's operation mode.

The original departmental setup is mainly based on professional technology, and each of them is responsible for related functions, and coordination is established outside the Department.

Such departments set up, prone to lack of coordination and communication, and various departments for politics, which impede the development of enterprises.

The Department's reform will be carried out, and the functions of the original departments will be redivided. Apart from focusing on the professional and technical authority of the Department, the functions of the departments should be set up absolute communication, and the two departments of the enterprise training center and the buyer's operation department should be established.

The operation and operation of all departments should be focused on the coordination with the buyers department, so that an effective organization framework for buyer organizations has been established.

The purchasing department's work includes fabric purchase, OEM purchase, product level development, production order, logistics and information integration.

These are the main functions of the buyer's Department, and the work of other departments in the enterprise is concentrated under these tasks, forming a framework for coordinating and sharing information of flat enterprises.

The efficiency of operation will be improved ahead of schedule.

This restructuring requires enterprises to carry out systematic training of project courses, which takes a certain time. The shortest time should be half a year.

Not a comprehensive buyer, but a professional buyer.

At present, domestic clothing enterprises are only familiar with the new occupation of buyers, but the specific functions of buyers are not very clear.

Many large brands have their own buyers who are assigned to the design department or the merchandising department. The effect can only make buyers complete a single job, and do not play the proper role of the buyer, nor is it conducive to the restructuring of the buyer's mode.

In fact, the buyer should be placed in the sole buyer department set up by the enterprise. This department should integrate all kinds of information that the enterprise manages. Only in this way, can the buyer's work function be brought into full play.

The training of buyers is carried out by enterprises every year, because the functions of the buyers are large and the business risks are great. Accordingly, buyers need to have absolute competence and professional knowledge, so that enterprises need to train professional buyers so that they have a group of professional buyers to serve themselves.

Innovate products with buyer's needs

The buyer's product research and development mode is based on buyer sourcing as the main product and enterprise designer as the main designer.

In this mode, buyers usually buy good samples, and then form information, words, pictures, objects, etc., and send them to the enterprise designer, and attach the buyer requirements of this style design.

After receiving these, designers should make corresponding changes according to the specific requirements of buyers, and combine with the customary product styles of enterprises, so as to complete the main work of product development.

In the work, designers should undertake the development of corresponding products. These products are mainly embodied in the products of the company's brand style, and the proportion of the styles developed in the same season accounts for about 10% of the total development sample proportion.

The product development and production under the buyer's mode embodies "multi style, few batches". This method has been adopted for many international brands at present, and the effect is good. It is also a product development and production mode that reflects personalized consumption.

Information channels in the Internet Age

At present, the information and hardware facilities of most enterprises can be effectively solved without much investment.

Information communication is based on the operation conditions of buyers. It has played a fast communication effect on departments' information sharing, buyers' information sharing, product development information communication, logistics information communication, and enterprise daily communication, and has reduced common faults of traditional enterprises' poor communication.

Of course, different enterprises have to deal with different problems in the process of reforming the operation mode of buying enterprises. For example, small businesses do not need to have their own brand enterprise style. Therefore, in product development, it is possible to carry out comprehensive buyer's product development and abandon the demand for designers. These problems are uncertain and can not be generalized. But the overall pformation is the above key work. If we can execute this mode in accordance with this mode, enterprises can successfully pfer to the track of buyer's business mode.