China'S Clothing Brand Floating And Sinking: The Cusp

To be practical, Chinese famous brands have played a positive role in encouraging enterprises to strive for brands in the early days of their birth, and consumers often trust in the authority of the government as a shopping standard.

However, because of the quality problems and the low popularity of some enterprises in the process, consumers have been questioned. Even some people have suggested whether Chinese famous brands should stop or should improve the selection mechanism.

In particular, Sanlu milk powder "melamine" incident, China's AQSIQ no longer directly participate in the selection of Chinese brands, so the last batch of Chinese brand list stay in 2007.

In order to understand the true situation of China's famous brands in the clothing industry, the newspaper made a first-hand statistical and comprehensive review of the market performance of all the 115 Chinese clothing brands selected in the past ten years since 2001, and interviewed and investigated several garment enterprises that had won Chinese famous brands, and distributed hundreds of questionnaires to consumers, enterprises, experts and other people inside and outside the industry, trying to restore the clothing industry to select the famous Chinese brands and the true "scenes" of the growth of these "famous brands".

This newspaper will show the situation of Chinese clothing brand in a series of reports in a series of reports.

The next report will be published in the core report in August 13th.

This newspaper has 115 families.

About 80% of garment enterprises have benefited from the "China famous brand" title, and have been promoted in popularity and market performance, and many enterprises have maintained a leading position in the industry.

About 10% of garment enterprises are known for their reputation.

Two enterprises failed, and six enterprises experienced quality problems; the five enterprises went from sight to decline.