LOGO Controls Luxury Discourse?

In every woman's mind, there is a beautiful dream about luxury.

It can be the LV that Paris Hilton carries. It can also be the Hermes of Vitoria, which is a favorite of Gucci.

If we must use one word to state this phenomenon, it should be called "

Everyone has a heart to buy.

Yes, I don't know when it started. Luxury goods in many women's eyes degenerated into a "brand LOGO" world.

An authoritative investigation organization once conducted a survey of logo on Chinese people. It was found that Chinese people's popularity of logo was an unprecedented fascination. LV had Logo's better selling than logo, and the style that could be recognized by people was much more than that of obscure editions. In fact, it was like the Chinese trademark in the western-style clothes that kept the sleeves on the same day. It always felt so unconfident that people could not recognize their own riches.

Aside from the obsession with LOGO, luxury has another magic that can't be stopped.

Every season's new products and limited edition are all wanted, but not everyone has this ability.

So, everyone has a LV that he never bought.

Love begins with and in the heart.

As we grew up in the luxury industry, almost half of us fell in love with LOGO.

The collective love for LOGO has led many women to evolve into a craziness of "all kinds of luxury LOGO" to "not to have to die".

Someone can pick up a Gucci Canvas Purse, which is plain and bland except for the GG pattern, and love it for a long time. The new intern who has just found work is living a dream of saving 4 months' wages and buying a LVMonogram handbag.

The other half, however, "hate" from the edge of the gall, and always advertised themselves as "LOGO free".

No matter what kind of creative handbags Marc Jacobs makes for LV, they will feel that LV is a vulgar pronoun. Obviously, the three big words of YSL are full of aesthetics, but they can not be despised.

"LOGO love" VS "LOGO hate"

Where does the craze come from? Where is the charm of a simple LOGO?

"When

Yes, let me say, LOGO is a silent show, a symbol of identity, taste, refinement and good life.

In the face of LOGO, women have a delicate mentality.

The big LOGO seems to be a sense of security and belonging. It is regarded by many women as a symbol of the upper class. When it is put on it, it can breathe out and confidently walk out of the door.

Most of the white-collar girls, who have the mentality of "people have I have", are saving money for a bag and a pair of shoes. If they don't mention a LOGO handbag with C or D or G, they can hardly walk into the office.

What is more nightmare is that even if the handbag is a famous door, it doesn't use the dual C, double G and so on LOGO to decorate, so it doesn't have the condition to stand on the table because no one can recognize it.

Everything has two sides, someone is blind to LOGO, and some people hate LOGO.

This part of the people regard LOGO as the first taboo of dressing up: a LOGO product and beauty will be swept away.

Obviously, I like to buy this luxury world, but I dare to buy it home to collect it. I dare not wear it out, for fear that I am considered to be vulgar and without soul. It can only remind people of the fashionable victims who follow the trend and even spend money on Russian tourists.

In fact, love and hate are bad.

Think of it, who will become a fashionable girl because of LOGO, who can refuse LOGO to learn to be low-key and luxurious? For a fashionable girl, it is a great pity that this LOGO is not lively. At least, it will know what is best for itself.

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After love and hate: is the era of "zero Logo" coming?

Luxury goods with large brand Logo have been popular all over the world, but now the wind has changed. Many of the world's top companies are moving towards "low-key luxury". As part of the "anti high-profile" movement, many companies no longer print the famous Logo on handbags and accessories.

This year, LV's new handbag also carried out a low-key processing of Logo, leaving only a small LV logo in the corner of the bag.

All these actions seem to be announcing that the once mighty LOGO has begun a low-key journey, but does this mean that the era of "zero Logo" is coming?

The weathervane will turn low, but how many people will continue to pay the bill? You know, every girl sees a double C crystal perfume bottle or an apple red MONOGRAM leather handbag, and it will feel soft and tender.

The fragrance of the dream is not all from the plot smoke bombs of the market department. Every stitch, every bead and every lace produced by a hundred years old shop must be far higher than the ordinary goods on the corner.

To some extent, LOGO is a quality guarantee, representing beautiful craft and never making mistakes.

LOGO has been popular for so many years, and there is natural reason for its survival.

It will take some time to shift the mentality of consumers, which will undoubtedly lead some luxury companies into a dilemma.

Thus, the era of "zero Logo" has not yet arrived.

Xiaobian point of view: "the Department of fame" does not need to "crack the word" flaunt.

This is a time to publicize individuality and yearn for more respect, so we see that the big LOGO is always placed in the most prominent and most eye-catching position, vigorously flaunt.

LOGO seems to be more than just a commodity to mark birthmarks, but it is more like a commodity's theme.

Women love big cards and more love LOGO, because it represents a classic fashion culture.

Of course, the longer the classic LOGO is, the more innovative it is. The LOGO is often endowed with constant innovations in the sky of the designer's heavenly horse, but the classic remains unchanged.

Some people like the famous brand LOGO, but now some people are beginning to realize that luxury and status do not always need flashy brand names.

In order to attract new generation of young people, Japanese brands such as Heddie Lovu jeans and KenjiIkeda bags began to learn European brands such as Bottega Veneta and hide LOGO.

What is truly extraordinary is that it does not need to prick the word "distinctive" on its face to flaunt its own uniqueness. Its unique existence is the most resonant manifesto.

The real name does not need to show off LOGO all over the body, but the design of every detail is naturally revealed as "a famous department", and the noble quality is clear at a glance.

The treasure that can not be seen in the treasure box is the most anticipated, hiding LOGO and adding mystery. This is also one of the compulsory courses of luxury sentiment.

Perhaps one day, after experiencing the short wave of "LOGO", the luxury goods will gradually return to tradition and return to the corner of "very China".

At that time, luxury goods no longer had an abnormal LOGO, but just a warm jade that touched the hands of a successful man. The crystal bracelet was jingling among the women's wrists. The pure red emerald glass glittering in the woman's fingers and chest was different.