China'S Footwear Industry Suffers From Three "Serious Diseases"

On January 11, the CPI released by the National Bureau of statistics increased by 3.3% in July, not only hitting a new high for the year, but also the highest since November 2008.

Shoe industry suffers from three "serious diseases"

According to expert analysis, CPI innovation is all caused by inflation. Since inflation is the reason why other commodities have risen in price, only shoes and other clothing categories have not risen. There is obviously a problem in it. Is it a problem of itself or a market?

A few days ago, Tan Ru conducted market research in some cities such as Beijing, Shanghai, Hangzhou, Chongqing, Wenzhou and found that the main reason why shoes did not rise was mainly their own. The shoe industry had at least three kinds of "serious diseases":

First, homogenization is serious and the market competition of homogeneous products is fierce.

In order to complete the sales plan at the beginning of the year, some shoe brands began to "small profits but quick turnover" or "no profits but quick turnover".

The two is overcapacity.

At present, the annual production capacity of China's footwear industry can reach 7 billion pairs, far exceeding the market demand, and the domestic surplus capacity of up to 20% can not be digested, resulting in a large backlog of shoe products.

The three is lack of innovation.

Some shoe companies are eager for quick success and instant benefits. They do not want to invest in high shoe products, but they are accustomed to plagiarism and imitation.

Some brand shoes companies invest a lot of money to develop shoes, which will be plagiarized by followers. Some of them will lose their enthusiasm in scientific research.