Fashion Designer: You Must Stick To The Lips Of Others.

The Napa Valley of California's wine industry is not a real fashion sanctuary. Pastoral towns throughout the vineyard are better known for their rural style. Fashion brand Burberry (Burberry) has more than one Buddhist breath; the ball cap and skirt pants outfit Chanel. With E&J E&J recently announcing the appointment of the British designer, Basso and Brook (Basso & Brooke) as the resident designer of the traditional red wine brand Terning Leaf (Turning Leaf), the drunken people here turned their attention from the wine cellar to the fashion T stage. Gallo Basso and Brook are famous for their erotic decorative fabrics.

This collaboration is the latest example of one of the most popular trends in emerging fashion brands: increasing revenue through cross industry alliances. Although this is not a huge leap in concept, it is uncomfortable to think that fashion designers may become the key figures of carpet companies, hotels or even cars and popular wine brands.

It is true that Basso and Brook are not fighting bottles. Design The first person in the stage. Matthew Williamson (Matthew Williamson) has designed bottles for Coca-Cola (Coca-Cola) and Jade Jagger (Jade Jagger) for snow tree Vodka (Belvedere vodka) and Jean Paul Gautiye (Jean Paul Gaultier) for Piper Heidsieck (Piper-Heidsieck champagne). However, in the relatively serious bubble free wine industry, so far has not been indulged in such a strange idea, especially in such a scale. Even the minimalist signs in the industry will be regarded as deviant. As resident designers (this is only nominally, they have not moved to Napa Valley), Basso and Brook will design packaging for 2000 bottles, take care of a blog, design limited edition umbrellas, and set up retail venues for a department store in London.

　　 Tannin Leaf brand will benefit from it. "At least in Britain, it's not a fashionable wine," Christopher Brooke (Christopher Brooke) admitted. It is clear that wine makers hope to completely change this by working with basso and Brook. Brook said that for them, there are more considerations for image promotion, and the news effect will be more than commercial effect.

As the start of cooperation, Brook and Carol management spent the whole day at the best vineyard in Healdsburg, California. Brook wore a seerless sports jacket and light blue jeans, carrying the exhibits A: a bottle of tannin Reeve Chardonnay wine, curled up in the gorgeous sleeve printed with basso and Brook's 2010 spring and summer boutique designs. The packaging of snow, leopard, and eruptive volcanoes, roses and psychedelic patterns is strangely restricted by the outline of wine bottles.

"Our inspiration comes from the bottle art of Jeff Koons," Brook said, referring to the artist's recent oil painting feature: the exposed model of Jeff Koons floating in a flat magazine image. Of course, there will not be any restricted image in this design. "That was part of our history," Brook said. "People always think we will bring them in." On the contrary, some fluorescent colors appear in the bottle design, which is greeting their newest customers.

In the vineyard, Brook met Carol's chief winemaker Karl Dennison (Cal Dennison), dressed in jeans and moustache. Two people sat around the table and identified 6 tannin Reeve blend wines from a glass of pink wine.

Brook handed the gorgeous bottle to Denison: "not particularly conservative." Denison looked at it. "But Terning Leaf is traditionally a conservative brand," he said.

"But you must stick to the lips of others," Brook said. "You have to transcend the limits of thought." Denison tried to approach this idea. "It will attract their attention," he said. "Then catch their imagination." Very well, he said, this dazzling bottle will inspire customers to "taste color," although it is a bit abrupt, but it is tannin River's brand motto.

Denison finished a series of tannin Reeve wine, pointing out their taste and texture. Brook shook the wine in the glass, inspecting their color and spraying them in a paper cup, but failed to show rich tasting accomplishment. "I prefer ash rather than Chardonnay," he said. Perhaps he forgot that Terning Riversyadori was going to try the packaging of Basso and Brook. Then, before he tasted Pinot Noir, he said, "I really like this. It's something I've never tried before. He also hoped that customers would feel the same feeling after seeing a packaged wine bottle.