Shanghai World Expo Shoes And Hats Home Textiles Sales Momentum Is The Most Popular
According to the Oriental Morning Post, yesterday, Shanghai The World Expo The franchise Product Management Office (hereinafter referred to as the franchise office) issued the analysis of licensed merchandise sales.
The report says that among the 29 categories of commodities that are now available, shoes, home textiles, stationery, toys and other large categories of commodities are best sellers.
High-grade gold and silver products, packaging gifts, porcelain, bedding and other commodities, due to the inconvenience of carrying, sales growth is relatively slow.
Mentioned in the sales analysis, in the park
Sell well
The licensed products include stuffed toys, stationery, which are based on Haibao.
phone chain
And key buckles.
Among the precious metal products, most of the consumers are mainly concentrated on "China Pavilion", "one axis four Pavilions" and "Haibao".
In 5 and June, Expo passports became the best selling goods and sold out many times.
Outside the park, the sales of gifts and toys are also very high.
According to the survey and analysis of several licensed stores in and outside the park, sales of commodities such as shoes, caps, home textiles, stationery and other categories are most popular.
Among them, the circular Haibao cushion and the Haibao bone pillow sales are ranked higher.
From the perspective of sales characteristics, the sales volume of ordinary licensed goods in the park is much higher than that of precious metal products.
According to statistics, sales of ordinary licensed goods accounted for 76% of total sales in the park, while pure gold products accounted for only 8.7%, while other precious metal products accounted for 14.3%.
Overall, consumption in the park is concentrated on tourist souvenirs.
Per capita consumption of licensed commodities is 25 yuan.
While some of the products are selling well, a few of them are not selling well.
According to the sample survey data in the park, high-grade gold and silver products, large volume ornaments, packaging gifts porcelain, bedding and other commodities, because of large volume and inconvenience, sales growth is relatively slow.
From the perspective of consumption level, the amount of licensed products consumed by tourists in the early stage is around 25 yuan, and the sales volume of licensed products below 100 yuan in the park exceeds half of the total sales.
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