August Store Brand Shoes And Clothes Run Away, Discount Season

When summer clothing is hot, Changchun's main shopping centres are all discounted slogans. The alluring discount rate of "full court 50 percent off" and "low to 70 percent off" makes the shopping malls full of people.

Reporters found in a number of shopping centers in Eurasia, Guo Shang department store, Paris spring department store and more than half of the brand businesses have launched different levels of preferential promotional activities. Whether clothes or shoes, shopping centres are full of "discount cards" everywhere. Many consumers have said that now the summer discount is ahead of schedule a year, and the discount intensity is larger than in previous years. A sports brand store salesperson told reporters that although it is now playing the "season change" sign, but generally speaking, the "season change" is earlier than the actual climate "season change", so even if it is still on the dog days, consumers can also buy the summer clothes that are greatly reduced.

In the interview, the reporter saw that in the major brand counters of the mall, although the discount products included the clothing of the year round, the most consumer concern was still seasonal products, such as summer wear, sandals, summer sleeping mat and summer quilt. And 2009 sweaters, windbreaker jackets and so on, too few people ask for seasonal goods. In a brand store, a consumer was looking for a skirt that he had hoped for the day before, and it was sold out in just one day. Many consumers told reporters that they could buy at least one and a half months of summer clothing, while spring, autumn and winter clothes were after season clothes. The outdated models and the incomplete models made it difficult to pick out satisfactory products, and could not predict the next season's popular elements. However, there are also consumers saying that buying 2009 kinds of single product in autumn suit is still more cost-effective.

According to the analysis of the industry, at present, rational consumption is gradually becoming the mainstream psychology of consumers, and consumer consumption tends to be rational. "The most urgent need at present" occupies a larger proportion in consumer spending activities. At present, consumers' pursuit of beauty and fashion also affects anti season sales, and the new price is more popular under the premise that the price gap is not large. At the same time, Changchun winter clothing sales promotions are equally popular. In winter, buying cotton padded clothes can also enjoy preferential prices. This is also one of the reasons why consumers do not catch cold in anti season products.