Five Trick Skills For Shoe Store Management
First, provide solutions.
For example, as
Shoe store
Lord, only shoes that guarantee sales.
quality
Good is not enough.
You need to hire salesmen who know how to help customers find fit and decent clothes, provide door-to-door service to customers, and be willing to accept special orders.
Second, true respect.
customer
Most shoe stores shout the slogan of respecting their customers, but there are few shoe stores that actually do.
You know, rude sales not only means staff sluggish, rude and unmotivated.
Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers.
Excellent shoe shops pform the basic concept of respect into a series of specific operations around people, policies and environment.
Third, make fair and reasonable prices.
Make a fair and reasonable price, not the lowest price.
Many shoe stores stimulate consumers' consumption through false price cuts, which only result in the loss of customers' trust.
Excellent shoe stores know that value is equal to the all-round experience of customers.
They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.
Fourth, establish emotional connections with customers.
Most shoe stores ignore the opportunity to engage in emotional communication with customers and focus too much on the price.
However, a low price commitment may cater for the rational demands of customers, but it can not stimulate their emotional needs.
Many shoe stores have made mistakes in ignoring customers' feelings.
They only pay attention to attracting customers by price, and simply adjust the cost of the province, without mentioning the pleasant feeling brought by the brand-new shoe store environment.
On the contrary, excellent shoe stores try to establish a sense of proximity, love and trust with customers.
For example, Journeys chain store tries to create a cultural atmosphere that is consistent with the characteristics of teenagers.
Fifth, to facilitate customers.
Modern people cherish gold, so shoe stores must enable customers to find the goods they want quickly, settle accounts and leave quickly.
Discount chain store ShopKo is well versed in the way, through the neat and orderly shop display, flexible checkout channel settings and other means, to bring real convenience to customers.
Shoe store operates five items
Principle
These five principles are the five pillars of a shoe store, and none of them can be successful.
Although the competition of shoe stores has never been so intense as today, and thousands of excellent clothing stores thrive, it is because they know that the promise of "lowest price" can not replace the importance of shopping experience for customers, and the five pillars create their brilliance.
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