Set Up A Jewelry Store &Nbsp; Location Is Most Important.

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The choice of storefront and the choice of goods are the key to success. If the two points are solved well, the shop will gain more than 70% of its profit.

But how can we choose a "golden treasure"?

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For an entrepreneur, consumer spending is the key. To see whether a store's location is superior, first of all, it depends on whether it can bring enough passenger flow.

Miss Wang of Shanghai decided to start her business in 2006. After intense preparations, her jewelry store opened, but after a month, the business in the store has been very cold, with few customers patronizing.

After careful analysis, it was discovered that the reason for the failure was that the factor of passenger flow was not fully considered when choosing the shop site.

The location of the store is relatively remote, and the flow of people is relatively small. Although the rent paid is relatively small, the income it brings is less.

With such a lesson, she took full account of the passenger flow factor when relocating the site. According to the density of the surrounding people, traffic conditions and the income level of the residents, the location of the shops was selected in a relatively concentrated roadside in the residential area.

Her business is excellent now.

Miss Chen feels very touched when it comes to site selection.

She said that when choosing a site, we must firmly bear in mind that the "source of tourists" is the "source of money". The location of the shops is chosen in a relatively concentrated commercial area. Although there will be problems such as rent and competition pressure, the location of the shops is more conducive to the accumulation of popularity.

Business circle is the key

The so-called "business circle" refers to the round consumption area formed around the location of the shop and extending to a certain distance.

Business circles generally include three kinds: the first is located in the core business district of the city, the business of this area is very developed. Because of its high popularity, it can attract consumers from different regions and different levels. The second generally refers to the regional commercial office building or development zone, which is suitable for the young people who stand on the cusp of the fashion trend. The third are mainly distributed in the large and medium-sized communities, and the target population is mainly the residents in the community.

Generally speaking, the sale of goods is usually restricted by a certain geographical area, that is, goods generally have relatively stable business circles, especially in jewelry industry.

Different shops have great differences in the shape and scale of their trade area because of the different types of goods, topography and regional scenery, scale of operation, traffic conditions and customer level.

Therefore, Joyce jewelry chain stores in the location of the shop, usually according to the specific circumstances, determine the appropriate business circle, so as to correctly locate the shop location.