The Ugliest Shoes Explode.

A few years ago, a "UGG" was used.

The meaning of UGG metamorphosis UGG is Ugly Boots (ugly shoes). This kind of snow boots is made up of woolly sheepskin and wrapped up with feet. It is simple and sewn up, but it is very thick and stupid.

UGG Australia

In 1998, Smith sold the UGG Australia brand to the outdoor company.

After taking over, the new owners believe that UGG can completely break the barriers of the professional market and be favored by more consumers, thanks to the exquisite materials (which must be Australian A-grade anti wool skin) and comfortable foot feeling.

First bribe a handful of stars.

The traditional promotion modes, such as advertising, fashion magazines and fashion shows, are obviously not feasible for UGG, because they look ugly and dull and difficult to match, so it is impossible to enter the eyes of opinion leaders in fashion circles.

Therefore, DEX company turned to seek a more convincing beacon star.

They sent a pair of Pamela, Anderson, who was chased by paparazzi crazily for starring the beach guard, and at the same time shrewdly accompanied a pair of UGG children's shoes for her little daughter.

UGG is made from double skin sheepskin.

In the process of air drying, wool is always attached to sheepskin, so boots have extraordinary breathability and warmth retention properties. Boots are cool in summer, warm in winter, and comfortable and comfortable, giving feet special comfort.

Comfortable wearing sense lets children accept UGG. In order to match her daughter with her parents, Pamela also tried to wear a UGG, and UGG became her new favorite.

Then people often saw Pamela wearing it in the eight diagrams, and began to wonder why the popular actress liked the eccentric boots so much.

After raising the curiosity of a handful of popular sensitive people, DEX began planning to give UGG. to the stars who were most exposed by paparazzi.

The American talk show queen Oprah Winfrey became their target.

Oprah liked it very much after receiving UGG in 2000, and then bought 350 pairs for all his employees, and presented them to the audience in the program "Oprah's favorite" unit.

It is Oprah's recommendation that UGG has gone to the turn of fortune.

After that, DEX always tried to make pictures of women wearing UGG boots when they liked to dress up in the movie festivals and various awards ceremonies.

This seemingly inadvertent technique has aroused the enthusiasm of the fans.

So with the popularity of pop fashion and mix and match fashion, UGG also blended into fashion.

Gwyneth, pat, Tero, Cameron, Diaz, Leonardo Dicaprio, and even the Spielberg family often wear UGG in public.

As a result, people began to pay more and more attention to this strange shape, but many celebrities do not love "feet" boots.

Massive star street pictures also set an example to influence the daily wear of ordinary people.

The more ugly, the more limited.

The UGG craze has finally left the fashion world no longer able to pretend to be deaf and dumb.

In 2003, with the skin and hair shoes appearing in fashion shows in Milan and New York, the fashion top crowd who had resisted UGG finally finally recognized UGG's fashion status.

The full fall of fashion discourse circles has accumulated enough psychological heat.

More and more curious people begin to search. Where can I buy UGG?

At this time, DEX began to turn to the consumer market manufacturing topic. They joined hands with Nordstrom, a big American Chain Corporation, announcing that every American family allowed Nordstrom to buy 4 double UGG. "limited" gimmicks to further amplify people's curiosity. At the same time, there was a long queue in front of the special cabinet, which became the best advertisement to lure more people into it.

Of course, the popularity of UGG has also led to criticism: the famous British stylist, zuwei lime, once said, "they are the ugliest things I've ever seen! Put them on and make people's ankles become hypertrophy. I have no idea what people think."

Many people think that this is just a "high fever" that the fashion industry has occasionally happened and will soon fade away.

Indeed, the enthusiasm of fans can not continue the miracle of sales.

Everyone is UGG.

In order to make the fashion last longer, DEX company will focus on the topic besides the development of more new products. In the past few years, people are paying attention to "who is wearing UGG" to guide the "UGG how to wear" for the past two years.

From the earliest match with Legging (a pair of tight bottoms), to Ashley Tisdale, for the first time, UGG was thrust into broad leg sports pants, and some male stars also joined in the interpretation of the alternative way of wearing a suit under UGG, not to mention the wide variety of fashion fashions.

UGG can stand at the forefront of fashion.

With the popularity of celebrities and Chaozhou Street filming, DEX has created an atmosphere in which consumers can develop more and more new UGG wear methods and display their collocation skills and fashion sense as a symbol of "fashion".

UGG, once considered only short-lived, has been so popular ever since.

In fact, UGG is the classic way to explode the popularity of New York guest's full-time writer Malcolm grair in the book "tipping point": from the fashion idol's personal statement to the loyal fans' favor, and then to the general public's close following.

Just like yawning, some social behaviors are highly infectious, and individual behavior can lead to group imitation.

In real life, we are often caught up in this kind of social fashion, though most of us are unaware or even unaware of it.

The original intention of UGG is Ugly Boots (ugly shoes). This snow boots are made up of woolly sheepskins and wrapped around their feet. They are made of simple sewn, coarse and stupid, but very warm.

It is mainly to a crowd that is not so fine with beauty - surfing enthusiasts.

Blaine Smith, founder of the UGG Australia brand, discovered in Perth, the surfing resort of Australia, that surfers will wear UGG produced by local small factories on shore, not only comfortable and warm, but also thick wool can quickly suck off the moisture of their feet and keep their feet dry.

So he founded the UGG Australia brand in California, and UGG became popular among surfers.

In 1998, Smith sold the UGG Australia brand to the outdoor company.

After taking over, the new owners believe that UGG can completely break the barriers of the professional market and be favored by more consumers, thanks to the exquisite materials (which must be Australian A-grade anti wool skin) and comfortable foot feeling.