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Look At The Objective Operation Of Garment Joining

2010/7/29 15:54:00 47

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According to the objective requirements of the apparel industry, we can divide the agents and franchisees into two broad categories.

brand

More often, it is based on objective circumstances.

First, it has the financial strength, but does not have the operational skills of the apparel industry, neither has the ability to order, nor does it have the sales skills.

When selecting brands, such organizations or individuals should choose the enterprises with strong operational capability and mature regional success. The brand enterprises can provide substantial support to agents and franchisees.

For agents or franchisees, in the early stage, they are more of a contributor. Brand enterprises can help agents establish management systems and cultivate retail skills.

If a brand enterprise does not have a mature operation system, the ordering power will often become the key to the success or failure of agents.

Many brand enterprises take the order system, and because of their insufficient ability and lack of knowledge of the local market, their guidance ability is not strong enough.

If agents do not have the ability to order at the moment, they can not organize a commodity that is suitable for the local market. Not only agents may lose their money, but also the chance of local franchisees to make profits will be greatly reduced.

Therefore, for

Franchisee

For example, if you do not have the appropriate operation skills, mainly refers to the order and terminal sales skills, when choosing brand franchising, we should not only depend on the maturity of brand enterprises, but also the ability of local agents or the business mode of the company.

Of course, some brands will give a very loose policy in the initial stage, which can also be considered carefully.

However, if we can cooperate with the brand enterprises with strong operation ability, we should give priority to even the harsh conditions of cooperation.

Secondly, familiar with the local market.

Consumption habit

Good ordering skills and sales management skills.

Generally, agents or franchisees who have worked for many years in the industry tend to be more familiar with the local market consumption behavior due to their own accumulation or the guidance of brand enterprises, and have good ordering ability and management level.

Such agents or franchisees are often the target of brand businesses.

When choosing a new agent brand, we should pay more attention to the development potential of the enterprise and look at the management idea of the enterprise.

If the brand business is not large at present, but with clear thinking, early intervention can often get unexpected benefits.

In short, agents or franchisees in the choice of brand, especially the new entry, we must pay attention to choose the brand, not just look at the affiliate policy, not the more relaxed the better the joining policy.

In many cases, the strict policies and management of brand agents and franchisees can really ensure the profits of agents and franchisees.

Only those brands that have no support for loose policy must be cautious when choosing.

For competent agents and franchisees, it is the basic decision principle to look at brand potential rather than scale.