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"Childe Family" Intellectually Deduce The Beauty Of Life

2010/7/20 17:59:00 109

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The Design Of "Childe Family" Shoes Design PRUMBOY

In 1953,

PRUMBOY

Gerge Shawn, the founder of the German aristocratic descendant, embarked on the journey to the United States. At that time, there were four waves of freedom culture in the United States. People's dressing was informal, which aroused great interest of Gerge Shawn.

From then on, the German youth was obsessed with the design of shoes, and was committed to creating his own brand PRUMBOY, which originally meant the realistic amusement of the declining aristocracy.

[brand essence]

Intellectuality deduce the beauty of life

[brand positioning]

PRUMBOY brand is an interpretation of the essence of life with the beauty of intellectuality, advocating fashion.

Leisure time

The international brand of life; committed to simplicity, fashion, sex, classics, intellectual perfect interpretation, intentions of every product, to create a true, pure, and still life style for consumers.

[corporate culture]

Good at heart, simple in shape and knowledge, then fixed, fixed and then quiet, quiet and then safe, then can worry, worry and then get.

University

Interpretation: knowing a definite goal can be firm in mind; ambition is firm enough to be calm and restless; calm and restless to be able to feel at ease.

Thinking about chaos, easily confused will, confusion of will, making people feel at a loss. If we think deeply, we can make the behavior positive, so we need clear goals first.

However, the goal can not be understood as utilitarian purpose, walking around utilitarianism, destined to become the slave of the purpose, and then lose the goal.

It is only in the mind that we can see the nature and see the mind in order to see wisdom. This is the connotation of "being good at heart".

If you have a clear mind, you can calm down, not be dry, feel safe and thoughtful, and be ambitious. Do not be too ambitious, not anxious, do not make a mistake. "Chart is hard to be easier than it is."

This is the connotation of "simplicity in form".

"Being good at heart and simple in shape" is the core of the corporate culture of the childe family and the PRUMBOY brand.

Intellectuality

"Culture" is the basic quality that PRUMBOY staff must possess.