Zhejiang Busen Apparel "R & D + Marketing Development" Boosts Enterprise Growth

"More comfortable and more dynamic", with more and more young people joining the ranks of business men's wear, men's clothing design is developing towards younger, personalized and leisure oriented.

For this reason, many classic men's clothing brands have adjusted their brand strategy to adapt to the market pformation in a timely manner. As the leader of domestic fashion, "Busen costumes" not only leads fashion, but also is the leader of modern brand clothing business mode. Under the great opportunity of upgrading the domestic clothing market, Zhejiang Busen dress Limited by Share Ltd (Busen dress) adopts the overall business mode of "innovative R & D + flexible marketing + fashion products", which enjoys the greatest opportunity to enjoy the business opportunities brought by market development and attracts much attention in the industry.

The clothing industry is a fashion industry. It is an important part of Busen clothing technology strategy to widely use high-tech to enhance the added value and competitiveness of products.

The company has the French LECTRA CAD design system, which can quickly realize the design, push, layout, layout and production of the template, and ensure that the design level of the company is advanced.

At the same time, the technology level of the company has been accumulated and innovating for more than ten years, making the product line at the leading level in China. The clothing line of the company adopts the international leading equipment and the famous equipment in China. The automatic material handling system adopts the advanced German KURIS and the Japanese NCA automatic cloth drawing machine. The advanced technology of the equipment ensures that the company can keep up with the fashion trend and share the high growth of the industry.

While independently researching and developing garment design, the company also strengthened its technical exchanges and cooperation with well-known enterprises and institutions of higher learning and scientific research institutes at home and abroad. In the project attack, it solved the technical problems with the help of external talents, further enriched the company's own technological innovation and product development capabilities, and met the needs of the company's sustainable development.

The company signed a cooperation agreement with Wuhan University of Science and Engineering, and co founded the "Busen comfortable men's wear Wuhan University of Science and Engineering research and development center" to jointly promote the development and design work of the issuer's comfortable business men's clothing.

In March 2009, the company became the only color research and development base for business men's clothing in the country. With its own research and development advantages and cooperation with China Fashion Color Association, the company jointly studied the trend of fashion development and the design trend of business men's wear.

The company has a sound marketing network.

At present, there are 11 Direct stores and 679 franchised stores.

A large number of marketing outlets lay a solid foundation for the continuous growth of the company's sales volume. It is also a powerful guarantee for the company to respond to market changes, gain market information, reduce operational risks and ensure the sustainable development of the company.

CITIC Securities believes that "at present, domestic textile and clothing consumption is at a stage of rapid growth, and the series of policies to encourage economic restructuring and increase household consumption will undoubtedly benefit the brand clothing retailing. The enterprises with well-known brand clothing, innovative designs and continuous expansion of Zhang Qudao will gain rapid development."

In 2009, sales of shirts, Western-style clothes, trousers, jackets and other men's clothing products in Busen clothing year were nearly 7 million sets.

In the future, the company will continue to enhance the R & D design strength, conform to the international fashion trend, and quickly grasp the consumer preferences of products in all regions of the country, develop marketable products, and enhance the "Busen" brand's market image and product quality.

At the same time, the development of franchisees across the country to effectively reduce the company's marketing network construction costs, realize the rapid expansion of enterprises, strengthen the key areas of the construction of direct network, in-depth exploration of sales profits, maximize the company's profitability.