Wenling Shoes: Quality Improvement Becomes The Key To Pformation

"If the shoe industry does not carry out brand management in Wenling, it will be eliminated in less than 5 years." Zhu Fude, a 70 shoe trader, has an amazing voice.

stay

"

"Shoe sales notes" record market pulsation

Zhu Fude's way to shoemaking was by accident.

After graduating from high school, he started the business of plastic particles, which resulted in customers losing their money and paying their debts with their shoes. So he began selling shoes in Shijiazhuang.

From the warm shoes, gradually turned to the sale of children's shoes.

And others

In 1999, Zhu Fude felt that the children's shoes on the market were not beautiful enough, so he decided to run a shoe factory himself.

At this time, the footwear industry in Wenling is on the rise, the industrial cluster is basically completed, and the supporting industry chain is relatively sound.

With years of hard work in the market, Zhu Fude shot the quasi market pulse and produced children's shoes.

Two years later, Zhu Fude bought 8 mu of land in Wenling, and the size of the shoe factory is expanding.

Quality improvement is the key to pformation

"We need to be very sensitive to fashion and fashion," Zhu Fude pointed to the decorating decorations of reporters. "This year, bright ornaments like this are very popular not only on clothes, but also on shoes."

As early as a few years ago, the company established a technology center with a high salary to hire designers, and shoes were constantly being introduced. Five hundred or six hundred shoes were designed each year, and 300 of them were put on the market.

In order to improve the quality, Zhu Fude used 500 yuan per cylinder of glue instead of 250 yuan of glue, the reason is environmental protection and benzene free.

The low stripped material is abandoned, and the cost of the material is doubled per meter.

"The sole of our shoes now is good with the bottom of the beef tendon, which is no worse than the shoes of Fujian and Wenzhou."

The OEM is controlled by others, and its own brand makes people.

"Before I processed it for a brand factory, and I sold him a pair of shoes for 17 yuan. He posted his brand and sold it for more than 30 yuan, twice the price."

OEM and independent brand made Zhu Fude see the competitiveness of enterprises.

Not long ago, Zhu Fude conducted a comprehensive survey of the footwear industry in Wenzhou and Fujian.

"Some shoe companies in Fujian, like" ABC "," Anta "and" POOVE ", are almost as old as we are. They are now in front of us, and have even started warming up before going public.

Why? Because they understand brand operation. "

In Wenling, sales of children's shoes account for 30% of the footwear industry.

Fordelon shoes industry entered the market of children's shoes earlier in Wenling shoe enterprises, and began to focus on local sales and gradually moved towards the domestic market.

In the fifth years of the factory to enter the international market, products are exported to Spain, Russia, Ukraine, Holland and other countries, sales are rising.

On the occasion of the boom in production and marketing, Zhu Fude made preparations for the whole image of the company, invited the child star to endorse, and made the advertising brochure.

These things started in the second half of last year, and now we have opened 7 stores in the country, and products are in short supply.

Last year, sixty thousand or seventy thousand pairs of shoes that were unsalable because of the financial crisis were sold out in the first half of this year.

For the future, Zhu Fude dreamed of the day when the company went public.