Nine Points Of Home Textile Display

Many domestic training institutions for display have sprung up, giving different interpretations of home textiles display, some of which focus on the beautiful and beautiful display.

In fact, there is a serious misunderstanding in this theory and advocacy.

People who hold this idea should reasonably believe that the home textile shops are well displayed.

However, most customers go to shops to buy home textiles not only because they are attracted or liked, but also related to the price performance of bedding, the relevance of bedding products, and the theme of bedding products.

Therefore, Chen Li should not only understand aesthetics and color theory, but also train in the home textile industry for many years, fully grasp all links of home textile design, production and logistics, and the characteristics of home textile product sales, such as: life cycle, smooth, flat, unsalable, corresponding inventory analysis, etc.

When Chen Li is doing the overall layout plan, the theme of the product design plan is the principle that must be observed.

In addition, the following 9 areas need special attention:

First, understand the company's annual market development plan.

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

Two. Understand the designer's overall design plan for the new season's products.

When designing a new product, home textile designers are not waiting for the designer to do so, but they should keep abreast of the designer's ideas and progress. Meanwhile, start a new season terminal display plan.

Three. Understand the new season's fabric ordering and production schedule.

There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master.

It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..

With this information, the fabric market and the layout and conception of shops will come into being.

Four, understand the new listing plan, carry out color integration.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.

Is the designer not having a color scheme when he designs the product? Yes, the designer will have a set of color schemes when he designs, but there is only one set.

As a teacher, only one matching scheme is far from enough, because the designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time for Chen Li's second plan and third plan to show his talents.

Five. Understand the quantity and cleaning schedule of ready to wear garments in season.

Product inventory can be divided into two categories, one is better selling stocks, the other is bad selling stocks.

There is no need to worry about selling stocks. The key lies in slow-moving stocks.

How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers.

Mr. Chen has the responsibility to reduce inventory for his company through his two exhibition collocation and portfolio design.

Six. Collect brand information.

The brand information here includes shop layout layout, elevation, real photos, props classification statistics (model, exhibition rack, freight bar, suppliers and responsible departments, etc.).

With the development of the brand, the number of shops is increasing, the layout of the shops will be changed, and the display appliances such as props and models are constantly being adjusted. The information of Chen's teacher should also be constantly updated, because these props are an important tool for Chen Li to interpret the designer's dream in the terminal.

Seven. Understand fashion information.

The color of household textiles is not necessarily the designer's hand. It may not be initiated by a country with a traditional culture of home textiles. Instead, it is a collection of one or two smart marketing departments that can make a brand hype become a popular brand and create a flow style artificially.

Therefore, the display of home textile products, as an experienced division, will not start immediately, nor will it attract customers' eyeballs merely through some display modeling gimmicks. Instead, it will first analyze the recent sales data, inventory data and order data of the store to understand the sales speed of new products and the corresponding inventory, and judge the life cycle of their products through the seasonal variation rule of the area, so as to determine the main push product series and promotion series.

At the same time, with the manager of the store to understand the new products on the market, customer feedback on the products, analysis of the best selling and unmarketable reasons.

And then find the "selling point" of the unsalable product in the life cycle, and carry out the product's outstanding "display and expression".

Of course, we need to conduct a survey of our competitors in order to find out the new products of our competitors, their main product features and display plans.

Finally, it is necessary to conduct a real analysis and judgement of the main flow direction, passenger flow and customer entry line.

When the above preparations are completed, there is a mature display plan in the mind of this excellent and experienced teacher. What is the main theme of the clothing shop? What is the theme? What kind of selling points are highlighted? What is the focus of the series? What is the promotion? How does the window echo the theme? With a clear thread, and then through the professional display skills of Chen Li, the display work of the home textile shop can be concluded.

Only focusing on the display of beautiful techniques can not really help the sales and profits of home textile shops.