Enterprises Do Not Display Properly, Shop Vision Is Greatly Reduced.

"Now there are many domestic textile enterprises, the phenomenon of homogenization is actually quite serious. How to better establish their own characteristics to distinguish themselves from competitors, attract users with their distinct personality, and inject life style into the core value of the brand is also very important."

This is China.

Nowadays, when the homogeneity of home textile products is serious, when more enterprises shift their focus to brand building, entrepreneurs who go abroad can get more inspiration from the other side -- pay attention to commodity display.

Commodity display mainly uses people's most acceptable visual image to pmit information, and it is also the main way of indirect communication between distributors and consumers. The display effect of stores directly affects the sales of products, so that some enterprises have the embryonic form of terminal performance at the beginning of their creation.

Practical problems of enterprises

Different modes of display will be different for different markets and different target groups.

For consumers, some value the price, others value the function; for agents at all levels, the function is the most powerful guarantee for the actual sale.

In the high-end retail market where luxury goods are the main business, household textiles occupy relatively few windows. The reason is that household textiles usually occupy a large area, and the profits of cosmetics and jewellery are very weak. Therefore, they are generally left behind in relatively remote floors and lots, mainly relying on counters and shelves.

The mid-range department stores are similar in appearance. Relatively speaking, the direct store stores give the home textiles full display space, and display windows and merchandise displays. Only the commercial areas are weaker than the traditional department stores and the newly built shopping centers. Wholesale market is usually for the dealers to get the goods, but the finished products display seems not so important. Now it seems quite the contrary. The real mode of persuading the wholesalers at all levels needs to be demonstrated by using the display. Therefore, the promotion and marketing of terminals should start from the source of the wholesale business, and many manufacturers and distributors share the same opinion on this view.

Wholesalers' display scale can be magnified, and enterprises are willing to make efforts to interpret the overall way of life.

In this sense, wholesalers are more interested in trade promotion and image creation with trade show models.

In the real retail sector, the display space is particularly limited in the land of small businesses. The embellishment of the mall can only display your brand, choose the best things in your exhibition area, or take turns to display the same products.

In supermarkets, only shelves and conspicuous prices were visible. Everything else was omitted.

These are the practical problems that businesses and distributors often encounter in product sales. They want to have a good location and show their products.

How to promote sales and get the recognition of consumers, terminal display is an important part that can not be ignored. This is also a feeling that dealers are always hard to choose.

The reason for this is that the display of China's home textile stores is still in its infancy. Apart from the strong awareness of domestic brands such as Roy and fuanna, most enterprises are still watching and wandering.

With the development of society, in recent years, a large number of excellent display designers have been produced in the Chinese market. Yang Yuan Yuan is a typical representative.

Expert's personal statement

Yang Yuanyuan graduated from Beijing Institute Of Fashion Technology in 2004, and worked in Shenzhen.

Low end display wins the whole.

From the beginning, they like to lock their eyes on the middle and low consumption groups, take a multi and full display strategy, and the passageway in the middle of the store is ingenious to guide the customers. The single item exhibits usually have no less than 6 pieces, so as to produce a strong visual impact to attract customers from four sides and eight parties.

The eye-catching price tag embodies the good quality and low price of the product.

In addition, climate change should also be reflected in product display. If the weather is cool, quilts should appear in the window in time to stimulate people's desire to buy.

In order to attract customers, many favorite dealers also set up boxes, bags, napkins, kettles, umbrellas and other small items in the store, which not only made use of the space inside the shop, but also met the different needs of customers.

The fine workmanship gadgets often give the customers a deep impression, thereby stimulating the sale of large products. In order to illustrate this point better, Yang Yuanyuan also told reporters about her own experience. A shop she once served had bought a satisfactory cushion for customers, and later, when her daughter got married, she reached a bed purchase of over 10000 yuan in this shop.

The high-end display starts with the details

Roley, fuanna and other domestic brand stores are generally divided into shop head District, shop Central District and store area.

Shop head area mainly displays the main window flower and some accessories.

In the spring and summer season, most of the window displays are mainly printed products, while in autumn and winter, they are mainly wedding and quilts, and their functions are to promote the product style and enhance the brand image.

Such products are sold as hot products because they are in the focal point of promotion. The accessories are mainly popular thread blankets and pillows, which are mainly used to attract customers.

Usually in central district is

The store area belongs to the high quality boutique area, which is oriented to high-end consumers and group buying customers. It needs to create a luxurious atmosphere, such as adding models and related props, using flower arrangement and lighting art to foil the effect.

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A high-grade boutique district can effectively enhance the grade of the store, giving customers a sense of brand awareness, which is also the special function of the store area.

Because the high-end consumer group is more fussy about the shopping environment, it is necessary to set up a customer rest area in the store area, always considering the comfort and pleasure of customers when shopping.

Secondly, we should pay attention to playing the appropriate music. According to the relevant departments, the melody of background music will speed up the turnover of consumers, which is why the general stores like to play disco.