Seven Wolves Advocate Quality Lifestyle
In July 7, 2010, the seven wolves set sail in Xiamen. Following the experience of sea life style such as "VIP surprise sea wave" and "VIP sailing challenge" in recent years, the seven wolves first launched the VIP new courtesy of the "yacht + yacht" sea campaign, which also indicates that the seven wolves advocate the quality of life and upgrade again.
VIP honor and courtesy innovation and upgrading
It is understood that the seven wolf is a yacht style luxury racing boat. The seven wolves' "sea China trip" activities will span 5 months in eight cities such as Xiamen, Fuzhou, Zhoushan, Jiulong Mountain, Shanghai, Qingdao, Dalian and Shenzhen, and will arrive at each station. The seven wolves will organize the VIP test experience in all parts of the country to give sincere feedback to consumers, so that consumers can truly feel the experience of brand spirit and life style, and participate in the "mayoral Cup" sailing competition in Qingdao. The length of time and the wide scope also marked a new milestone in the VIP campaign of the seven wolves. Seven wolves stakeholders said that during the event, the seven wolf store will also launch the summer 2010 navigation products, the design of marine cultural elements, the selection of comfortable and breathable fabrics, and the exquisite embroidered badges designed to let more people experience this quality leisure lifestyle.
Pursue life and taste life
Sailing, relying on the wind ahead, tests team cooperation, requires great endurance and brave pursuit of the spirit of the sea; yacht movement, because of its leisurely and comfortable life of the sea, advocating a taste of leisure life. The seven wolves, together with the pioneering spirit of sailing, and the enjoyment of yacht's life, upgraded and upgraded the quality life style. The reporter understands that the theme of the "seven seas wolf" "sea China trip" is "pursuing life and savor life". This is perfectly consistent with the brand value concept of "men are not only one side" that men who are always advocating in the seven wolves are enterprising and optimistic in life.
According to another introduction, the Hansheng "vertical and horizontal 46" leisure sailboat, which is hand in hand with the seven wolves, is the first large competition sailing ship developed by China. The first time the seven wolves first passed the creative spirit and life experience to consumers through such an innovative action.
An expert analysis shows that in the clothing industry, the marketing of seven life wolves is a pioneering work of the seven wolves. It is not only a spirit and life advocacy, but also an active insight into the life needs of the consumers, keeping pace with the times, innovating and upgrading the lifestyle, and raising the brand value of the seven wolves.
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