Ice City Shoe Market "Discount" Strange Phenomenon Is Not Strange.

No matter when, the brand of "discount" and "promotion" is placed on glass windows and hung in windows, everywhere.

Merchants "sales" listed on the lowest discount to 70 percent off

Recently, the reporter visited the footwear market in Harbin, and found that the brand shoes were sold almost no price this year. They were all on sale, and even some new shoes were on sale. The lowest level had been hit to seventy percent off.

In June 29th, reporters saw the central shopping mall on the central street of Harbin Daoli District.

Many of the counters were hung with large red markdowns for discount prices, some sixty percent off, half off, and the lowest had fallen to seventy percent off.

"Seventy percent off, the new seventy percent off, who will catch up with who is right..."

A shopping guide shouted loudly.

Before the BELLE counters, the reporter saw that some shoes had already been tagging 70 percent off of the labels, while the highest in the stadium was 40 percent off, while the kissing cat counters carried out a discount policy of 99 yuan and a reduction of 51 yuan. Before the show, reporters saw the POP posters read "the whole new product 100 - 399 yuan..."

The reporter understands that compared with clothing, the discount rate of shoe market is bigger and wider.

In some sales promotion activities in the mall, shoes become a hot spot for consumers to rush.

In the central shopping mall, a shopping guide told reporters that when many new consumers had just listed the new shoes, they would openly ask "when did they discount the shoes?"

It is very cost-effective for consumers to buy shoes instead of buying them.

In June 29th, the reporter saw in the shoe product area of a shopping mall in Harbin Daoli District, there are dozens of brand shoes here, and there are many people buying shoes.

The reporter sees, take lady's sandals as an example, the price of the new lady's sandals sold here is generally over 700 yuan, and the price of individual brands has exceeded 1000 yuan.

And for such a "high price" shoe, the public also has its own set of "buy shoes", that is, watching and waiting, not "fold" do not buy.

Han Jing, a citizen who chooses sandals here, told reporters that in the early May, when sandals came into the market, she visited a circle of sandals Market to see that compared with previous years, the price of sandals could rise by 20%. The price of an ordinary leather sandals should be around 700 yuan. She thought it was too expensive to buy, and more than 10 days later, the sandals would be discounted. She bought a pair of sandals that had long been in contact with each other and saved hundreds of yuan.

During the interview, many citizens reflected that the price of sandals this year is 20% higher than that of last year. However, some people have found that the price increase is only the price of shoes, not the final "paction price".

Jing Wong, a citizen of Harbin City, said that if the price of a shoe was not discounted and sold at the original price, she would not buy sandals. "A pair of shoes can wear for two months at most, and I only earn 1200 yuan a month.

However, I find that shoes are always on sale, even if the new ones are not available for two weeks, the price will be discounted, so I can save a lot of money every time I am patient.

Among the citizens, some citizens are unable to restrain themselves and rush to buy shoes.

A woman in Harbin city bought a women's sandals at a Daphne counter in early June. At that time, the shopping guide recommended: "this shoe has just been on the market for a week, it is the latest model, and the price is not expensive, it can play ten percent off."

Miss ho immediately spent 308 yuan on this sandal.

After more than ten days, Ms. ho came to the counter again and found that the sandals had been sold for 50 percent off, and the price was only 179 yuan after the discount.

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Ice city shoe market "discount" strange phenomenon is not strange.

Why do shoes sell on sale?

In this regard, the reporter interviewed a number of businesses learned that, first, the shoe discount perspective is "overproduction" - a lot of shoes production, brand competition pressure, had to start early discounts, occupy a limited market.

Secondly, another reason for the "discount" is a marketing tool for merchants. The business price is high, but the actual price is too high, which is far higher than the cost. Then, a discount marketing campaign is used to make consumers feel that the discount shoes are very "cost-effective", so as to attract consumers to buy.

Again, shoes are expendable products, styles and materials are upgrading every year. They are not sold this year. They will not be sold next year, and once the shoes are overloaded, the cortex will change easily. There are still problems such as pportation and preservation of the backlog shoes. These will increase the cost of the business, and businesses will choose to discount early, return the funds and start the next season's shoes.

Therefore, this creates the "discount" strange phenomenon of ice city shoes market, the discount price of shoes is high, and the public does not buy it.

The "discount" phenomenon of shoe market has objectively promoted the booming supply and demand of ice city shoe market, and is booming. Businesses and consumers are delighted.