The Rise Of China's Footwear Industry Is Booming (1)

From the Pearl River Delta to the north, until the Yangtze River Delta, the first sentence of visiting enterprises gradually became: "are you newly registered brand?"

China's new wave of brand creation is sweeping the Yangtze River Delta and the Pearl River Delta in the way of "great leap forward". Not only do foreign trade enterprises want to achieve "two legged" walking, but also the domestic and foreign trade enterprises are expanding the proportion of domestic sales.

"Ensure that export advantages do not decline, register a brand in the country, start domestic sales, or expand domestic sales.

Raise the brand with the money earned from exports.

It is becoming an intuitive movement for tens of thousands of entrepreneurs in China.

From the input of capital to the bottleneck encountered, and to the vision of vision, all kinds of ups and downs, how many people can succeed?

Before entering the domestic market and building a brand, is everyone clearly thinking about their strengths?

"I just registered a brand."

Teng Xingbiao is a fan of Wenzhou.

As the crisis deepens in 2008, the "fan Luo fan" orders that had been pferred from the Pearl River Delta maintained steady growth.

At that time, he mainly did two things: personnel adjustment, opening up the market and obtaining more foreign countries' export certification.

Quietly waiting for the next economic cycle to come.

In 2009, the establishment of China ASEAN Free Trade Zone allowed Teng Xingbiao to see the opportunity.

When I saw him again, he said he did another thing in the second half of last year, "registered his brand".

The company has always been a 100% extroverted enterprise.

The wait for this economic cycle is not as long as we imagine.

This year, export orders can be described as "full". Teng Xingbiao said: "the export orders for footwear industry in Wenzhou increased by more than 40% in 1-5 months. This is mainly due to the fact that a number of enterprises in the crisis have died or pferred to other industries."

The export of the whole city of Wenzhou increased by 26.5% in 1-5 months, although this figure is lower than 33.2% in the whole country. However, Wenzhou suffered less impact in the financial crisis, so the base number was higher than that of the whole country. Now the export has basically resumed growth, and the clothing and footwear industry is higher than the ceiling level.

Li Shao, director of the foreign trade department of Wenzhou foreign trade and Economic Cooperation Bureau, said.

It can be seen that the foreign trade situation is not only improving, but may even continue to improve.

When export markets get better, why do they create brands in the opposite direction and expand domestic sales? The actions of bosses are subconscious.

Teng Xingbiao said that the financial turmoil has taught everyone a good lesson. Putting eggs in a basket is dangerous.

He analyzed that there was a huge risk on the temporary "turning of the road": Global trade protectionism is on the rise, domestic labor costs and production costs in all aspects are rising, which is much more difficult than raising foreign prices, and profits are getting lower and lower.

It is not just a person's idea to make his own brand, expand the domestic market, and earn money from foreign trade for domestic channels.

Xu Yunxu was born in a remote and beautiful town in Wenzhou -- rattan bridge.

In 1991, 17 years old, she borrowed half of her home savings from her mother - 5000 yuan to Wenzhou to do business.

Now, Xu Yunxu has already owned a 80 thousand square meter comprehensive industrial zone in the new industrial park of Teng Xu enterprise headquarters in Wenzhou Ouhai Economic Development Zone, which contains office buildings, scientific research buildings, factories and star quarters.

Xu Yunxu, who has just returned from Milan, does not think that clothing is a sunset industry, and the most important thing is how to do it.

"China," she said.

After buying the truce (Cui Si) brand in Italy in 2007, tengxu set up his own brand BLOWD (Bao Leduo).