There Are Rules For Clothing Supermarket Operation: Characteristics And Classification.

The sale of large stores must be misplaced, distinctive and personalized. For example, some foreign clothing supermarkets are very accurate, very subdivided, like children's clothing, 2 to 6 years old, 7 to 14 years old, 15 to 20 years old, and the level is very clear. Even the same company, there are many different positioning brands. Leisure stores must be developed for a long time, and their products must highlight their characteristics, otherwise, the ebb tide will eventually be eliminated.

Clothing supermarket is only due to the casual consumption of clothing.

Zheng Chenai, vice president of Wenzhou clothing trade association and chairman of the company, said: "clothing stores are becoming bigger and bigger, especially when leisure brands are opened into clothing supermarkets. This is a sales trend.

This pattern is especially prominent in casual wear.

Men's clothing is also more common, but the scale is not casual.

For the emergence of this sales model and even fashion, Zheng Chen AI summarized the reasons for leisure life.

He believes that because of the continuous improvement of people's material and cultural living standard, life becomes leisure and consumption concept is also recreational. Similarly, clothing consumption is gradually changing to leisure consumption.

The super store is based on the different positioning of consumers, so that every consumer can find their own products in the store.

At the same time, consumption is becoming more and more individualized. Individuation must have diversified products to meet different needs, and stores should be individualized and diversified products to meet different consumers.

The new Semir store on Ma Ma Street has placed 6 PS2 game machines on the two floor leisure area for consumers' leisure and entertainment. This move not only reflects the brand positioning of Semir's casual entertainment and enjoyment, but also attracts many young consumers to take the initiative to come.

Sen Ma Dian is a good example of personality management.

It's not a store problem. It's a business problem.

However, it is not easy to run a large clothing store, and there are some super stores opening to the end because the goods can not keep up with the goods, and the consumers do not like to turn into the super warehouse, the display room or the feeling of distributing the goods to the people.

Some people doubt that this kind of leisure supermarket has many disadvantages. The industry believes that this is not a problem of selling itself, but a problem of business.

As a market terminal, clothing stores are unable to sell the old products because of the poor operation of some stores. New products are coming in continuously, so that the new and old products of the store are mixed up, the brand image is not updated, customers are losing interest, and a lot of old products are stacked up, so that the super store becomes a super warehouse, and finally, it can only be closed down.

Therefore, it does not mean that there are drawbacks in the development of super stores, but that enterprises or agents do not operate properly.

In fact, some stores as a position to digest inventory are basically temporary. It is a temporary strategy. If we manage them in a long-term way, we will have high costs and low profits.

In order to make the leisure market develop towards a good trend, Zheng Chenai thinks that the sale of hypermarkets must be misplaced.

Now there are more and more leisure stores, and there are quite a few in Wenzhou. The products are alike in style, the price is similar and the location is the same. These are the taboo of clothing sales.

"Having characteristics and individuality can last forever.

For example, some foreign clothing Supermarkets, positioning is very accurate, very subdivided, like

Take Wenzhou's mus.

Erroneous understanding -- clothing Supermarkets only sell bargains, and Zheng Chenai thinks superstores do not sell them.

Although the high-end consumer group has the demand for boutique consumption, but at the same time there are demand for leisure consumption, such as the brand of crocodile, which may belong to a relatively high price brand in our country, but in foreign countries, just like Metersbonwe, it is a popular leisure brand.

Large clothing stores, decoration costs are not high, concise, leisure, convenient and convenient features to meet the needs of consumers.

Leisure life, consumption concept, leisure, and leisure spending on systematic purchases, underwear, jacket, jacket, trousers, and even shoes, bags, etc., can be bought in the same store system, do not run around, stimulate the desire of customers to buy the system, leisure mall is to seize the system of people buying psychology.

In addition, super stores are based on the different positioning of consumers, so that every consumer can find their own products in the store.

Nowadays, young consumers are becoming more and more particular about their personas, focusing on their own characteristics. The same styles of clothing are very offensive to them.

Therefore, clothing enterprises must try to provide diversified products to meet the individual needs of consumers.

Casual clothing store three taboo: first, taboo clothing brand flagship store has no characteristics, stereotyped, no distinct personality.

Two: taboo product design to implement "bring doctrine", imitating, lack of innovation spirit.

Three: taboo products display fish in the eye, the store's clothing is placed like a hodgepodge.