Promotion &Nbsp In Off-Season; Enterprises Do Not Lag Behind.

Hot weather, many industries enter the inevitable off-season of the year. For the garment industry, this time period is described as "unfinished" by them. Summer clothes should be bought, and buying autumn winter clothes is obviously too early. However, reporters from many clothing enterprises in Henan know that although the market sales are not ideal, the current clothing production workshop is busy.

The clothing production workshop is busy.

The outside is steaming hot and the room is in full swing.

Recently,

Wang Pu, assistant director of Zhengzhou Yalda Clothing Co., Ltd., said that the growth of clothing production is not very obvious. According to different enterprises, it is generally less light than a week to a month.

Now, they are stepping up production of autumn and winter clothing.

Liu Peiyang, manager of the planning department of Zhengzhou Dun Sen dress limited company, said: "our company has no obvious production.

It is reported that when the clothing enterprises in Henan just started, they all thought that the seasonal clothing needed to be produced before the season, and the result often lagged behind people, so they could not take the lead in the market.

But now I have experience, and I have started early. Autumn and winter clothing should be put in summer production, while spring and summer clothing should be put in autumn and winter.

Off-season play to boost employee morale

The busy clothing production workshop makes the boss of the clothing enterprise smile.

However, just half a month ago, many garment enterprises took their employees to play outside and carry out outward bound training to pass the short production season.

"June is the off-season production of garment enterprises, and we are not too busy for a week, so we took advantage of that week to organize staff to go to Xinxiang Wan Shen Shan in batches, and held an outward bound training, and took the opportunity to relax them."

Wang Pu said.

This reminds me of the wisdom of Zhengzhou at the beginning of the year.

Zhao Zhichun, chairman of Zhengzhou Ruoyu Garments Co., Ltd., said that they organized some excellent staff to play in the eight mile ditch, while the rest of the employees took a vacation to recuperate.

Sales promotion in the off-season is really good.

Compared with the rapid recovery of garment production, the sales link has entered the weakest season of the year, and even the head of garment enterprises called it "green."

However, clothing companies are not waiting for death. Instead, they are attracting some people through some promotional activities.

A person in charge said that at present many brands are dealing with the stock in summer, so buying clothes is the most substantial time now.

Some time later, autumn and winter clothes will be on sale.

Zhang Jia, director of the office of Pan Mei Clothing Co., Ltd., Zhengzhou, said: "sales terminals are handling inventory at the moment. Our five cloud activities are buying one gift one, that is, buying seasonal clothing for seasonal clothing, and the total amount of 200 yuan is reduced by 50 yuan.

At the same time, it will also send gifts, such as belts, ties, wallets, and so on to different customers.

"Summer clothes should be bought as early as May, and autumn winter clothes are still buying early, so summer wear sales are now quite obvious."

Liu Peiyang said that just past the Dragon Boat Festival and father's day, they launched various promotional activities, and recently launched a new round of promotional activities.