This Summer Gold Rush Is Hot.

　 T-shirts are selling well this year. T-shirts that do not crash shirts become the eyes of 80 and 90 after seeking individuality expression. In some personality shops in Beijing, this T-shirt with no shirt is in fashion.

It's getting hotter and hotter. If you still wear T-shirts that might crash at any time, it's really out. With 80's and 90's gradually dominating the consumer market, T-shirts have become more and more difficult to sell. On the contrary, T-Shirts, which seek individuality, are especially sought after. In Beijing, some personality shops and online stores are now wearing T-shirts that do not crash shirts, and have brought a lot of money to businesses.

According to statistics, the number of young people in China is between 3~4 billion, and the renewal of T-shirts is fast growing. It is a dynamic and large market. With the amount of 2~3 T-shirts per person, the demand for this market is more than 1 billion per year. Far sighted businessmen will see that the development of young T-shirt market can not only win the current market, but also improve the brand loyalty of young people through the systematic marketing of T-shirts, which is the way to win the future of T-shirt brands. Catching the personality of teenagers is the rule of winning.

Mr. Chen of Beijing bought a set of revolutionary pioneer T-shirts last year, including the heads of Lei Feng, Che Guevara and Mao Zedong. At that time, the pursuit of individuality and cheap, I did not expect the return rate is quite high. Mr. Chen said. This year, he went to a personalized T-shirt shop and made a personalized costume. The shopkeeper told the author that as long as the customer brought his photo, the shop could print it on the T-shirt that the customer wanted.

It is understood that the general T-shirts printed in the price range from 6 yuan to 25 yuan, according to the production process and print image size charges. Customers can take their T-shirts to print or sell T-shirts in stores, but they need to pay about 20 yuan T-shirts. As a whole, a finished product usually costs thirty or forty yuan.

Buying an ordinary T-shirt is almost the same price, so it's better to buy it according to its own style. Nowadays, young people do not always pursue fashion avant-garde. The owner of the shop took out two printed T-shirts, saying that it was an old customer. He asked for two pieces. He has frequented our shop since last year. T-shirts printed with human faces are not only avant-garde, but also avoid embarrassment.

Many of the T-shirts hung in the shop are made of pictures of their own customers, with bright colors and different styles. The shopkeeper pointed to these clothes and said, "all of them are made according to the requirements of customers. If customers are not satisfied with the selected patterns, we can help modify them and design the way they want them." The owner told the writer that after the middle of April, customers who customize individual T-shirts were obviously more and more. Many people wanted to wear clothes with pictures of their girlfriends, expressing their love for their girlfriends. {page_break}

It is understood that these personality T-shirts can sell about 200 units in many months. At a price of 40 yuan, if the cost is controlled at 20 yuan -30 yuan, only one month will increase the owner's income by more than 2000 yuan.

T-shirt products are mainly characterized by diversification and diversification, which is also an important manifestation of T-shirt marketing. The characteristics of T-shirt products include two aspects: fashion and retro. Trendy products should be integrated with the most popular, fashionable and popular youngsters' lifestyles in today's society. In addition, restoring ancient ways is also a trend. Of course, antiquity is not the same as ancient times, but refers to the antiquity of the present. For example, we are used to the T-shirts with F4 designs. When we see a T-shirt with Li Bai and Du Fu's poems on the street and see T-shirts with five Langyashan heroes on the street, when we see T-shirts printed with Lei Feng's heads, what will happen to the teenagers who like change? They will definitely take a look at them or even buy them. For example, there are ancient Olympic Games series T-shirts, which are very popular among teenagers.

From another point of view, T-shirt has evolved into the most suitable piece of clothing. By matching with different trousers or skirt, the whole shape can be given different life feeling. Teenagers like to create changeable fashion images with simple T-shirts. For example, young women's T-shirts and pleated skirts are the most popular features of summer. Most of the summer pleated skirts are knee length skirts, and the T-shirts are elegant, dignified and full of youthful feeling. It's a great choice to go to work or go shopping.

T-shirt is not only functional, practical, but also aesthetic. It also needs fresh self experience. In essence, T-shirt gives teenagers a kind of personalized experience, and the perfect interpretation of the personality of teenagers from this experience. It is no longer a simple comfort and appropriateness that can bring to young consumers, but it comes from the brand positioning and culture with individuality. Teenagers are often sensitive observers of T-shirts, and suddenly become fashion leaders and spokesmen.