Information Channel Market Three Sides To Solve &Nbsp; Industry Chain Innovation Depends On Who Optimizes.

From June 16th to 17, the 2010 textile and Garment Industry Chain Innovation Conference and the Textile Technology Innovation Exhibition Fair were held in West Lake Hotel, Fuzhou.

The conference aims to "integrate global wisdom and collaborative innovation" into "textile".

Where is the main battlefield of local brands?

He roughly divided the foreign brands into two categories, one is luxury brand, the other is popular brand.

Luxury brands pursue "consumers' attention" and "their own perfect pursuit". Their pricing will not first consider the "consumer's affordability", which is not enough to represent the mainstream of consumption.

Therefore, for most Chinese textile and garment brands, we should pay more attention to the "popular brand".

"Unlike the department stores in Europe and the United States, the local business models are relatively backward, and the long-term leasing mode they use makes the prices of clothing products sold in the market are high, while Chinese consumers do not enjoy the price advantage brought by the industry.

As these situations become more intense, they will encourage consumers to consume more rationally.

Many enterprises have chosen to pform from the wholesale market of Beijing, Guangzhou and other central cities to e-commerce mode. This situation proves that the traditional business mode has restrained the consumption of local consumers to a certain extent.

Therefore, two or three line cities should be regarded as important positions of local brands.

Sun Ruizhe analyzed.

Channel integration product advantage

Xu Rong Group currently has tens of thousands of employees around the world. How to build a huge group supply chain and improve the management efficiency of the supply chain has always been the concern of the industry.

At this meeting, Huang Guanhua, executive director of the group, said that the efficient supply chain of enterprises is mainly reflected in 3 aspects, namely, the flow of people, logistics and information flow.

"Every powerful company has strong information background. Xu Rong's unique feature is that the ERP system used by the group is written by employees.

With this system, we can instantly communicate between the production side and the business side, and the remote customers can also achieve immediate benefits.

Huang Guanhua said.

The information innovation strategy developed by Xu Rong for two years is known as VFM, which is promoted on the basis of OEM and ODM. The ultimate goal is to maximize the value through synergy and cooperation in all aspects of the industrial chain.

For the newly established VFM mode, Huang Guanhua analyzed: "the new mode embodies the idea of integrating product advantages through channels. Collaborative design is based on the information network platform, and the concept of simultaneous engineering is used to build the competitive advantage of rapid response.

The marketing strategy of an enterprise is not passively producing a pile of products waiting for customers to pick, but discussing with customers the products that the end consumers may accept.

We believe that sales are not only for profit, but also for creating value-added products.

In the large conference room of Shanghai marketing center of the Xu Rong Group, every Monday morning's regular meeting requires the management and marketing personnel of the workshop group leader to attend.

Employees in marketing centers in Taipei, Hongkong, Beijing, Shanghai and the United States are staffed by employees in the factories of Lai to to, the Kenya and Kampuchea garments factories, and the staff of weaving and dyeing and finishing production bases in Kunshan and Changzhou will participate in the regular meeting on Monday.

Asahi conveys to employees the progress of work, product development and popular information through an example of a video conference.

Resource double customer alliance

"Fuhua family built up a horizontal industry supply chain to make up for the high capital ratio and heavy asset management.

Through the implementation of the strategy of technological support, scale production, professional marketing and centralized management, we overcome the problem of high fixed cost, high relative cost and high leverage.

Through the introduction of new material, new technology, new technology, new products and other strategic initiatives, we gradually get rid of the problems of traditional management.

The reserve of technical personnel, the adjustment of equipment and the integration of customer resources have laid a solid foundation for the pformation of enterprises.

In the face of more than 500 representatives of the conference, Wu Jiangfuhua, chairman of the weaving company limited, gave an evaluation of the industrial chain of the company.

The key link of big customer marketing strategy is to establish a strategic alliance of big customers, which will realize the resource sharing of enterprises.

More than 40 of the 2000 cooperative suppliers have been identified as suppliers' strategic alliances.

Through the management of more than 1000 suppliers database, Fuhua can regularly evaluate these suppliers.

"Long term cooperation has enabled Fuhua to have the support of suppliers, quality and delivery guarantee, which has laid a good foundation for the sales link. As a return to the members of the alliance, we guarantee the amount of orders on the basis of payment in full and on time every month."

Shi Qing Island analysis.

In addition to rating the upstream suppliers, Fuhua's success has benefited from the customer file management. In this database, the key customers, key customers and brand customers are strictly archived and managed, and through the evaluation of customer credit, value, risk and other aspects, the alliance of downstream customers is formed.