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Shoemaking Enterprises Push Store Price Mode (2)

2010/6/29 10:31:00 37

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Shoe Store

Wenzhou shoe enterprises first trial real price model

As "

China Shoes Capital

"The" Wenzhou ", its shoe marketing mode of exploring the way and not fair.

In August 8, 1987, more than 5000 pairs of inferior shoes made in Wenzhou were burned in Hangzhou's Wulin gate.

At the critical moment of the survival and death of Wenzhou shoes, Yu Ashou, the Chinese shoe king, combined with more than 370 shoe factories in Wenzhou, set up the first local trade association, Lucheng Footwear Association.

Since then, Wenzhou shoe stores began to implement "marked price".

Because of the fierce competition in the footwear industry, the price of "marked price" has been given water to express sincerity.

Shoe sales gradually formed a bargaining pattern.

The emergence of China's first "explicit price demonstration shop" is just to break the "bargain" commodity.

Sales mode

To implement the "one price" sales mode.

According to the head of the Wenzhou Municipal Development and Reform Commission, the prices of many commodities with "marked price" are leeway, and the "clear price" requires businesses and consumers to buy and sell according to the marked price. The "clear price" is the upgrade of the "marked price", and its purpose is to return to integrity.

The introduction of the "real price demonstration shop" is to guide operators to standardize the price of commodities, to eliminate improper pricing and discount, and to create a good environment for good faith in business, so that "good quality products" can be sold at a fair price, so that consumers can clearly consume.

Price wars between businesses

The price war between shoe companies has been frequent, and competition has been raised to raise the amount of sales promotion, so as to snatch limited tourist resources, expand sales and turnover, and business order is in a strange circle.

Some manufacturers and shoe suppliers have increased the original price and reissued tickets to cope with the sales promotion activities of the shopping malls, which has exacerbated the lack of credibility in the market.

The high value of the coupons is not only disrupting the normal order of market competition, damaging the interests of law-abiding operators, but also violating the principle of good faith, which seriously violates the legitimate rights and interests of consumers.

Coupon sales promotion is only a way of business promotion. Besides,

Brand shoe industry

Franchised stores also offer special events, discounts, points of exchange, raffle tickets, gifts, time limit snapping and other activities to attract consumers and increase turnover.

Faced with frequent commercial promotion activities, consumers can hardly know the stable price of commodities.

In the long run, consumers will lose trust in the prices of shopping malls, which will eventually lead to the poor operation of the market economy.

The final price is clearly marked, and only the shoe companies really benefit from the real price, so that they can understand the good price and good price.

By mobilizing the proposal, the mobilization meeting will be held. The price competition is a strategy of destructive competition and price reduction. Other shoe companies can also adopt it. It is better to reflect on their own lives than to fight in the sea of blood. The big shoe enterprises can not go towards the ultimate price PK. They should move towards the healthy road of "marked price and win-win".

Through publicity and guidance, the major brand shoes should be passively maintained for active maintenance, and consciously abide by the implementation of the code price.