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    The Real Name System Will Soon Be &Nbsp, And The Response Will Be Enthusiastic.

    2010/6/29 9:05:00 35

    Online Shop Real Name System

    The most important thing on the Internet recently is that the SAIC has promulgated the Interim Measures for the management of online commodity trading and related services. It stipulates that since July 1st, the online shop will carry out the "real name system". The owner should submit the real information of his name and address, but he does not require that he must apply for business license.

    "

    Way

    "For the first time, the whole process and links of online commodity trading and related services have been standardized. Apart from the" real name system "which has attracted much attention, it also involves various aspects such as market access, commodity access, trading information, paction contracts, paction credentials, trading competition, the right to exclusive use of registered trademarks and the right of enterprise name, and the protection of rights and interests of consumers and operators.


    The introduction of the measures has aroused heated debate. With the approaching of July 1st, journalists have come to understand the voices from all sides.


    Seller: worry about tax revenue


    It is understood that the vast majority of Internet traders do not have a special idea of the real name registration system. Those sellers in Taobao, patting and opening stores have said that these large e-commerce platforms have been carrying out the real name system, and the prospective sellers must upload the ID card information. When the website workers verify, confirm that the uploaded credentials are true, they will provide an agreement to the owner and complete the online shop procedure.

    Therefore, the real name system initiated by the state itself has little impact on the Internet users.


    The real way to put the "measures" on the cusp is the business tax problem that may arise behind the real name system. The price of Internet sales is pparent and the profit is very thin. If we want to start taxation in the future, many small and medium-sized sellers will not be able to continue.


    Buyer: I hope the paction is more secure.


    Over the past few years, despite the prevalence of online shopping, there has always been a "conservative" consumer group.

    According to a reporter's survey, the reason why these consumers hold reservations about online shopping is the reason why they do not trust the safety of shopping. Commodities are invisible, but money is actually paid out. If businesses do not send them, or the goods they send are entirely different from what is shown on the pictures, what should they do? The country's online shopping regulation is still a blind spot, and there is no uniform standard to decide such disputes. Because of the distrust of this shopping mode and the difficulties of subsequent rights protection, many consumers have never "touched the net".


    Now the state has begun to improve the system in this respect. Buyers have expressed the hope that with the implementation of the real name system, including the "super online banking" which is expected to be launched in August, it can promote the standardization and security of the online shopping in China.


    Lawyer: specific

    Effect

    Difficult to evaluate


    "The determination of market trading entities will help reduce online trading fraud, but it is also unlikely to rely on real name system to completely eliminate fraudulent practices," said Yu Dejun, a lawyer at a law firm in Guangdong.


    The biggest difficulty comes from the technical aspect. At present, there is not a software that can effectively and conveniently check the identity of the public security organs in China, which may bring obstacles to the implementation of the real name system.

    Moreover, although the seller submitted his name and address status information to the website, he could not verify whether the registrant was in line with the actual shop owner.


    Therefore, distance is truly achieved.

    Shop

    There is still a long way to go for the real name system.


    Independent online shop service provider: real name system will promote e-commerce from C to B


    The introduction of the "measures" will let many Taobao personal shopkeeper begin to consider building an independent online shop. With the popularity of online shopping, customers begin to tend to online shopping mall with service and quality assurance. And the fact that the real name system of the shop is approaching and the worries about future tax revenue have also led some of the larger sellers in C2C to turn to B2C.


    In this regard, Yang Bin, President of Hishop online store system, said: with the increasing cost of C2C shop opening, the independent B2C platform is more suitable for small and medium enterprises and individuals to establish brand marketing stores, whether direct or franchised, through independent online shop system can be realized.

    Compared with platform stores, independent online stores are more conducive to establishing brand image.

    At the same time, the business mode is more flexible and convenient. Hishop's original wholesale and retail business mode has been recognized by many online sellers after several years of market operation.

    With the growth of its business and the continuous improvement of policies, there are not many sellers from C to B.


    Postscript:


    For the upcoming online shop real name system, the public opinion is very enthusiastic.

    Generally speaking, regulation is not equal to pressure. The most fundamental purpose of issuing management regulations is to regulate trading behavior, protect consumers' rights and interests, and promote the healthy development of the industry.

    As a new thing, online trading has developed to a certain stage, and its future still has many uncertainties. Therefore, the implementation of the new regulation is not just once and for all, and it does not mean that the real "real name system" has not been realized in technology. In the face of the changing network world, rules must be changed flexibly so as to achieve the goal of promoting development and regulation.

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