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China'S "Nuggets" European Fur Market Brightens Fashion

2010/6/28 9:43:00 32

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The fur market in Europe used to be controlled by local wholesalers, and few Chinese were involved in the field.

Zhan Enbin, an overseas Chinese from Qingtian in Zhejiang, became the first Chinese businessman to run fur products in Italy.

For hundreds of years, designers and craftsmen in Italy are good at using textile machinery, leather and other raw materials.

Fashion industry

EMPOLI is a famous leather product processing base in Italy.

Leather brand

There are processing plants in Empoli.

There are about 5000 Chinese people in Empoli, where Chinese companies mostly manufacture leather products.

In recent years, after the original accumulation, the Chinese enterprises in Empoli have begun to diversify, and a large number of leather accessories companies and leather goods companies came into being.

According to Italy's "European Union times", Zhan Enbin, a local Chinese businessman and an overseas Chinese from Zhejiang and Qingtian, aimed at the fur market and invested a lot of money to set up a fur wholesale center in Empoli. Zhan Enbin became the first Chinese businessman to run fur products in Italy.

The SantaCroce square in front of the church is a concentrated area of leather manufacturing in Italy since ancient times.

Two years ago, Zhan Enbin and his wife worked in a leather processing plant, looking at all kinds of fur covered with fur, and Zhan Enbin came up with the idea of running fur business.

Zhan Enbin believes that the low price competition of the Empoli leather processing industry has limited the development space of Chinese enterprises. If we want to seek better development, we must create a new path in business.

With his wife's support, Zhan Enbin set up the Italy Huamei import and Export Group Company and began his fur business.

Through careful market research, Zhan Enbin found that China is the largest consumer and supplier country in the international fur market, and its production technology and product quality are comparable to those of developed European countries.

At present, China is expanding its exports while protecting domestic market demand. This is a very good business opportunity.

In order to select fur products suitable for the European market, Zhan Enbin has been to the fur city of China, Hebei Suning and Yuyao China fur city, which has traveled all over China's great river and finally achieved his wish. Zhan Enbin signed a long-term cooperation agreement with a number of fur production enterprises in China.

After more than two years of development, Zhan Enbin now manages

Fur wholesale centre

In the European industry, it is known far and wide. Many European fur producers and business partners have established business relations with Zhan Enbin's Huamei Company.

Zhan Enbin's fur business has also developed from the simple varieties of lambs, rabbit fur and mink to the more than 20 categories, including mink, arctic fox, Silver Black Fox, beaver, raccoon and sable, which cover the fur industry. The products are very popular among customers.

Zhan Enbin said that China's wildlife resources are rich and varied, and there are more than 50 kinds of artificial fur making animals.

The product has a great advantage and enjoys high reputation in the European fur market.

Now the fur's thermal value is gradually weakening, its function is developing towards the decoration fashion, and has entered the use of various kinds of clothing and family adornment, and the demand for fur products in Europe is expanding day by day.

Zhan Enbin said that in spite of the global financial crisis and the deterioration of the market environment, the fur market has suffered a certain impact. However, compared with conventional leather goods, the price trend of fur market still shows an upward trend.

Judging from the current sales situation of the company, the fur market prospect of Europe in 2009 is very optimistic. Especially the flexible operation mode and considerate service of the company will change the situation of European fur wholesalers to dominate the whole world, and let more Chinese fur products go into Europe and light up.