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Fierce Competition Is The "Win" Of The Garment Market.

2010/6/28 9:11:00 29

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At present, the competition in China's clothing market is fierce. Children's clothing, formal dress, uniforms, casual wear, sportswear...

Various clothing stores with varied varieties and different grades are full of streets and lanes.

On the face of it, it seems that no matter what clothing store opens, it will be surrounded and surrounded by competitors.

But a few fieldwork and calmly analysis can find that there is still a blank place in the seemingly saturated clothing market, youth clothing.

With the improvement of economic level, the public

consumer demand

It has been sublimated from food and clothing and survival to the enjoyment of spiritual and cultural levels.

Even children of ordinary families begin to have the ability to consume independently.

Therefore, the consumption power of youth groups is gradually showing up and showing an upward trend.

Teenagers are always one of the most fashionable groups in the society.

In the beautiful youth of the flower season and the rainy season, they began to pay attention to the appearance and care of their own image, and the clothes showed the most personal charm and aesthetic taste.

According to a questionnaire survey, nearly 80% of young people choose to buy clothes when choosing the type of consumption, followed by food and entertainment.

This group of people aged between 16 and 26 years old, regardless of their behavior or ideology, are more self, more publicized and more important about the quality of life than the previous generation.

Bright from inside to outside is the focus of their study and life.

But we often hear complaints from parents: children in adolescence are growing very fast, and new clothes are being replaced every year or even every quarter.

It is not cost-effective to buy the so-called international first-line brand in shopping malls, and buying large size children's clothing is too childish.

Looking at the shopping malls, there is always a fault between children's wear and adult wear, that is, lack of teenage clothing.

The phenomenon of teenage clothing fault has baffled many parents and made children at this age face embarrassment in buying clothes.

Because of the market potential of teenage clothing, boys and girls

Clothes & Accessories

The focus is on this group.

RT Beijing Clothing Co., Ltd. has not only created a personalized fashion dress for young people, but also in the sales link, their guides will teach young people the concept of color matching and tell them to dress and match skills.

Therefore, clothing for boys and girls has been more and more popular among young people.

An annual demand survey of clothing industry and the global youth clothing market

Developing trend

"Shows that the youth market in China's clothing market is worth about 190 billion of its wealth.

This shows that juvenile clothing will become the mainstream consumption trend in the next ten years. Boys and girls dress up to attack young people, which is to seize the largest wealth market.