Six Tips For Underwear Display

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The author has done many terminal sales and training work in many underwear brands, combined with the characteristics of underwear industry, summed up some skills of brand underwear store display for your reference.

1, thematic display:

Themes should be constantly adapted to meet seasonal or special needs.

It can make the exclusive / exclusive store create a unique atmosphere, attract customers' attention, and then play a role in promoting the sale of goods.

For example, when new products come into the market, they can make a small brand. They put the new products on the market, and give them the theme names, such as flower fairy, Hai Lan Lan and so on.

During a few major holidays or celebrates, some publicity materials can be made for these special days, such as "welcome 3, 8 products, 38 yuan" and so on.

The main purpose is to let customers and friends know once they see it.

2, the overall display: the whole set.

For example, a set of underwear as a whole, with human models from head to toe to complete the display.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

This is more suitable for swimsuits in summer and seamless body suits and thermal suits in autumn and winter. All these products are worn on models, giving customers a desire to buy when they look at them.

3, orderly display: according to the size of the shelf, the goods are arranged on the shelf in a neat manner.

To emphasize the sense of quantity of goods, to give customers a kind of stimulation, the goods displayed on the regular display are usually goods that shops want to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

For example, the seamless body and warm suit in autumn and winter, as well as some boxed underwear, water bags, bra and so on, are more suitable for putting them on the shelf very neatly.

4, random display: the random accumulation of goods appears to be more promiscuous.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The random display method is used for display equipment, often used in the floats, and at the same time, there are prompts for sale at the front of the float or above.

Random display gives people a more confused feeling, but it also gives people the impression of good business.

5. Associated display: the display of different types of underwear products that are complementary to each other.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking down product categories and showing the actual needs of consumers' lives.

For example, bra and household clothes can be displayed in this way.

6, classified display: according to the quality, performance, characteristics and use objects to classify, display to customers.

It can facilitate customers to compare and choose between different colors, quality and price.