Shoe Enterprises Encounter E-Commerce Will Trigger Industrial Upgrading Storm

E-commerce is a new business operation mode.

In the context of economic globalization and open network environment, e-commerce will represent the future trend of enterprise operation by electronic and digitalization of traditional business processes, and guide the formation of a new consumption mode in the new era.

At present, China is faced with the pformation of development mode and the adjustment of industrial structure. E-commerce, as an important form of economic development driven by technological innovation, has changed the way of the whole social economy to a certain extent. In the long run, it helps to improve and enhance the comprehensive competitiveness of the national economy.

Current footwear industry status quo

Since 2008, shoemaking industry is facing severe challenges. How to develop the market at low cost and seek more opportunities for development is the focus of the shoe manufacturers.

Many experts, scholars and enterprises believe that it is the best choice to get more business opportunities through the Internet and get rid of the current dilemma through e-commerce.

The Internet has a wealth of business information, and the network can enable SMEs to shorten the intermediate links to the maximum extent, directly facing customers, can reduce costs and improve profit margins.

According to the survey, the survival rate of SMEs participating in e-commerce is 5 times higher than that of traditional enterprises under the global economic crisis in 2008. More than 80% of enterprises believe that the application of e-commerce can achieve significant competitive advantages or enhance their functions.

Over the past thirty years since the reform and opening up, China's footwear industry has made rapid progress. In the fierce market competition at home and abroad, the world's shoe and clothing production and export volume have won the first two titles.

In the industry smile curve, at present, the footwear and clothing industry in China is still in the manufacturing and processing area with low profit level. Therefore, China is still a big country in shoes and clothing rather than a powerful country in shoes and clothing.

Because the export oriented footwear and clothing industry is facing the pressure of international market atrophy and anti dumping of main market countries and other trade barriers, there is an urgent need for market pfer and industrial pformation.

The introduction of e-commerce has changed the traditional mode of production and circulation in the industry, and has brought new vitality to the development of the industry. It also has a profound impact on the change of the existing brand competition pattern.

Shoes and clothing products are an important part of the online shopping market.

In 2009, 7 of the 130 million netizens who participated in online shopping had bought shoes and clothing products, accounting for about 1/4 of online shopping. In 2010, the e-commerce industry of footwear and clothing industry will enter a period of explosive growth.

Strong consumer demand drives export-oriented shoe and clothing enterprises to accelerate the pfer to the domestic demand market.

In the domestic consumer market, channel winning has always been an important strategic choice for the footwear industry.

E-commerce channel has the advantages of low cost and flexible response. With the popularization and opening up of the Internet, the application of technology is more and more mature. The shoe and clothing industry has stepped up the investment in e-commerce and accelerated the development and occupation of new channels on the Internet.

There are two ways for the footwear industry to enter the online shopping market.

One is to use the existing B2C e-commerce platform to set up online shopping centers, such as Lining, Anta, BELLE and other shoe and clothing enterprises on the Taobao online mall.

The other is self built online platform, such as 361 degrees, PEAK, Daphne, etc., in addition to online sales, but also through the network platform to enhance interaction with consumers, to better spread the brand.

Under the e-business mode, the logistics pformation of shoes and clothing industry has a profound impact on the development prospects of the industry.

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Advantages of e-commerce

First, the focus of logistics competition will focus on three aspects: speed, reliability, customer experience and so on.

Whether it is self built or outsourced logistics business, to achieve the fastest speed to reach the destination, ensure the integrity and punctual arrival of goods, and provide the best service experience for customers, the combination of the three will become the key of logistics differentiation service in footwear industry.

With the development of e-commerce, the result of the three party combination is more abundant, and the competition among enterprise platforms is more intense.

Who will form an advantage combination in logistics speed, reliability and service attitude? Who will become the ultimate winner of the shoe clothing industry online shopping market?

Two is the network channel and the traditional channel's logistics background speeds up the fusion.

One of the important reasons for the existing shoe and clothing enterprises' reluctance to get involved in e-commerce is to avoid channel conflicts.

There is obvious demand difference between the network channel and the traditional physical store channel. Choosing a single logistics service mode is difficult to support the coordinated development of the two kinds of channels.

This requires full utilization of the flexibility advantages of outsourcing logistics services, and with the help of the professional services of the third party logistics, through the design of different logistics solutions, to meet the needs of different channel development.

With the promotion of network channel sales volume, the organization and coordination of online shopping logistics will directly affect the final benefit of enterprises.

The three is specialization division of labor to improve the level of logistics service in the industry.

Generally speaking, the industry chain of footwear industry is very long.

Under the pressure of the market, a number of brand shoes and clothing enterprises are speeding up their own strategic upgrading and management innovation, and comprehensively upgrading the functions of marketing, production and operation, channels, logistics, after sales service and so on.

Under the pressure of e-commerce, we will further promote the development of specialized outsourcing of shoes and clothing, such as purchasing, designing, manufacturing, distribution and logistics.

The widespread adoption of logistics outsourcing guarantees the timely realization of online shopping demand, and the optimization of logistics process will speed up the improvement of the service level of the entire supply chain.

In this market rule of the jungle, every enterprise wants to stand out from itself. How to convey good products to consumers through various channels and mobilize the enthusiasm of consumers has become the first consideration of enterprises.

Reduce the cost of shoe enterprises and reduce inventory, e-commerce in advertising, promotion and other links, the cost is lower than the traditional media, and also more targeted.

Through e-commerce platform to find suppliers, can also reduce procurement costs, but also for enterprises to grasp the stock market is not allowed to market, can also be sold through e-commerce.

This encounter with e-commerce can be said to be the most powerful weapon behind the unprecedented development of shoe enterprises.