Quanzhou Shoemaking Industry Steps Into The Pass Of Industrial Transformation And Upgrading

The shoemaking industry is a typical labor-intensive industry, which is always transferred to countries and regions with low labor costs. As a traditional pillar industry in Quanzhou, there are more than 4000 shoemaking enterprises, large and small, with an annual output of more than 1 billion pairs. Now it has reached the threshold of industrial transformation and upgrading.

The market segment avoids homogenization, lean production seeks benefits from management, and technological innovation and brand building enhance product added value... transformation and upgrading, rather than simple transfer, is strongly demonstrated by the pace of innovation and reform of Quanzhou footwear industry. A pair of shoes will create a big market. If Quanzhou wants to accelerate the transformation of its development mode and speed up the construction of a strong economic city, it still needs the contribution of the shoemaking industry.

　 Lean production bid farewell to low efficiency

On the lean production demonstration line of the second branch of Guohui Company, green is the main theme here. There is a pot of green plants every few meters in the corridor, and the production line is also covered with green decorations, which is full of vitality. But the garden like working environment is not the fundamental difference between lean production and traditional production lines. The workshop production of most shoemaking industries is generally divided into three process sections: cutting, needle turning and molding. The parts processed in each process are concentrated, transported to the transit warehouse by specially assigned personnel, and the quantity is counted. After the matching is completed, they are divided into the next process for production. It takes at least one week from raw materials to finished products. Lean production links the three major processes into a series to form a smooth production line. It is reported that the production efficiency of the second branch of the company has been improved by at least 30% after the production machine transformation, and some teams with strong efficiency can even increase by 50-60%.

After years of intensive cultivation, Quanzhou's shoemaking industry has brand advantages and human resources advantages, but does not have management advantages. Low production efficiency is a common problem of many small and medium-sized shoemaking enterprises. Production is the foundation for the development of shoe enterprises. Due to inefficient management, many shoe enterprises in Quanzhou waste heavily. The waste of manufacturing costs has become a barrier for many enterprises to increase profits. An investigation shows that up to 60% of the cost waste of Jinjiang shoe enterprises comes from material waste. Control cost, efficiency is king. Finding the core concept and management method of production cost control has become the way for Quanzhou shoe enterprises to break through. Many shoe enterprises, such as Guohui, Jordan and Baggy, have benefited from lean production. As lean production is in the ascendant in Quanzhou's footwear industry, Taiwan executives who are skilled in detail management are gradually becoming popular and become the main talents recruited by Quanzhou's footwear enterprises. {page_break}

　　 Technological innovation drives brand upgrading

By putting the distance sensor into the shoes, when the distance between two pairs of shoes reaches a certain distance, the mother's and child's shoes will send out a sense melody, so that the children can always be in the safe view of the mother. This is a new type of shoes made by Jinjiang Wenkewang Shoes Co., Ltd. for young mothers - children's shoes. In recent years, at the order meeting of some small and medium-sized shoes brands in Quanzhou, some high-tech products have appeared, which is refreshing. For example, a temperature adjusted health care shoe launched by Yeli Shoes Co., Ltd., and a high-end gift shoe series developed by children's shoe brand Leopard for high-end gift givers, etc. Small and medium-sized enterprises in Jinjiang have implemented the strategy of "going high" in products, which shows the courage and wisdom of enterprises to promote brand upgrading through scientific and technological innovation.

In recent years, the investment in product research and development of Quanzhou shoe enterprises has been increasing. Large scale enterprises basically have their own research and development laboratories. Large self owned brand enterprises such as Anta, Jordan and 361DU have closely combined enterprise innovation and brand influence, and used high-tech means to improve the added value of products. Last year, Anta's sales increased by 30%, its profit increased by 40% and its tax revenue reached 700 million yuan. Ding Shizhong, Chairman of the Board of Directors and CEO of the company, attributed the growth of performance to two reasons: one is the successful brand building, the other is the breakthrough of independent innovation and scientific research investment. Last year, Anta invested more than 200 million yuan in R&D, added more than 30 patents, and set up a design center in the United States, with more than 1000 R&D teams.

It is reported that Quanzhou Footwear Chamber of Commerce is planning to build a city wide footwear research and development center in the way of "association organization leading and enterprise joint capital injection". The center will widely collect footwear market information, design and develop new products that are marketable, and quickly supply technical achievements to enterprises.

　　 Product extension and new market development

Quanzhou shoemaking industry, which focuses on sports shoes and formal leather shoes, is quietly blowing a "leisure wind", and will continue to expand its territory in the future. A number of sports shoes, women's shoes, business men's shoes and even shoe materials enterprises have transformed, making the leisure shoes market a situation of competition and extending to leisure clothing. Shishi Bull Giant Shoes Co., Ltd. is accelerating the development of the leisure clothing, leather goods and jeans market, in order to have a better interaction with leisure shoes in the future. Shishi Mulensen Shoes Co., Ltd., which is famous for producing business casual leather shoes, has made a high profile announcement to enter the outdoor sports market and will also develop in the clothing field in the future. With the development of people's demand for shoes from cloth shoes to leather shoes and sports shoes, it is now more diversified towards leisure, fashion, business, outdoor, etc. Entering the leisure industry has become a new attempt of Quanzhou Shoes Industry to implement a multi category strategy, which reflects the innovative spirit of enterprises to actively seek change in the face of the diversified needs of the market.

Following the development of sports shoes to the sports goods industry, there is no exception. The trend of Quanzhou children's shoes enterprises to integrate children's shoes and children's clothing is becoming more and more obvious. The first batch of shoes and clothing integrated stores of Bumblebee have been unveiled all over the country, and the spring and summer clothing series of ABC brand have been launched all over the country. It is in order to get rid of the low profit of the industry and the need to pursue the lasting development of the brand that enterprises began to expand. The clothing market with higher profits naturally became the first target of enterprises.