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The Style And Positioning Of The Four Women'S Clothing Brands Of The Fashion Group

2010/6/19 11:52:00 217

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Shenzhen City movie

fashion

Group Co., Ltd. is a group enterprise with investment, R & D, manufacturing and marketing services. It owns six companies, including Shenzhen film Fashion Co., Ltd., Shenzhen Enshang Garments Co., Ltd., Shenzhen Shi en Textile Co., Ltd., Shenzhen poetry Clothing Co., Ltd., and has been the first to pass the international certification of ISO9001 quality management system and ISO14001 environmental management system in the same industry. It is committed to the creation of high-end clothing industry quality, and puts corporate social responsibility into the company's business strategy to maximize the value of the company.

The production and marketing of the film, PSALTER, Insun, SONGOFSONG clothing and so on are sold nationwide, with hundreds of stores / cabinets, and its brands have been awarded the "national authority testing quality qualification - quality trustworthy products" and "China's quality commitment, integrity management enterprise", "the ten most popular trademarks of the public", "the national integrity unit", "the top 100 brands of Shenzhen business", "the famous Chinese brand", "the ten influential brands of China's clothing industry" and other honorary titles.

Clothing industry

The beginning of internationalization will promote the internationalization of women's clothing in Shenzhen and even the whole country.

The company was founded in 2000, has the industry first-class clothing design personnel, a group of outstanding and capable technical personnel and management personnel, has established the perfect organization structure and the management system and takes "two reports one publication" as the carrier enterprise culture, has formed the good humanities atmosphere.

In the same industry, we took the lead in implementing the technology pacesetter allowance system and internal employee stock ownership.

In 2003, a trade union organization was set up, and the operation of POS2000 was carried out nationwide, and paperless office was implemented. In 2004, the company introduced the development of 3D clothing design and board system. At present, it is the few garment enterprises that have ETCAD technology. It takes the lead in realizing the digitalization of the board rooms, and is in the leading position in the same industry, and is in the forefront of the Chinese women's wear industry.

shadow

(Yiner) style introduction

Style: Fashion City

YINER integrates the oriental traditional culture and European fashion as an integral whole, extends the elegant essence, strengthens the brand image visual aesthetics, constantly develops the urban fashion fashion with the spirit of innovation, sublimates the charm and taste of women, satisfies the inner demand of the mainstream women in modern metropolis, and focuses on rendering the female charm of intellectual elegance, fashion, leisure and vigor.

YINER imports high quality fabrics, exquisite workmanship, unique color matching, innovative style, beautiful shape, noble taste, unique style, full of fashion style, leading the fashion trend.

Shadow is a mainstream fashion brand of knowledge women, stationed in high-end shopping malls in the country.