Deep Docking Between Shishi Clothing And Footwear Industry

During the Dragon Boat Festival, entrepreneurs from the Peng Tian sports and garment industry base in the Shishi town of Lun Xiu frequent contact with entrepreneurs at the leisure and leather shoes industrial base of lakeside office, and discussed the deep docking and cooperation between clothing and footwear industry in the era of footwear and clothing integration.

When the big brand shoe companies in Jinjiang put their productivity advantages to almost the limit, they began to encroach on the clothing industry. The shoe and garment integration strategy of Jinjiang's big brand shoes enterprises has made great success, and 60% of the annual profit comes from clothing instead of sports shoes.

This year, Shishi, a famous sportswear enterprise, hired the designer of the international big shoe enterprise with a salary of 500 thousand yuan, and entered the sports shoes industry with a high profile.

The new trend of the fusion of shoes and garments is huge. Jinjiang shoe enterprises and Shishi clothing enterprises are complying with the trend of history and entering and infiltrating each other's strong fields. From the contrast of the effect, Jinjiang enterprises have already made a start, but Shishi enterprises have begun to catch up.