The New Tool Of Escalus Brand

These extremely crazy "fans" behavior seems to have always been the patent of ZARA, H&M, UNIQLO, and not related to the "quality and low price" Chinese clothing enterprises.

But this year, if you look closely at pedestrians and pedestrians on the streets of Beijing Wangfujing street, Shanghai Nanjing road and Guangzhou Beijing Road, you will find that many people have more than one shopping bag in their hands, with the four letters printed on them, MTEE.

From ordinary T-shirt to MTEE

MTEE, in fact, is the short for the cat's shirt.

Its birth dates back to the cooperation between the United States and the copyright holders of Transformers II: comeback in June 2009, Paramount Pictures and Hasbro Inc.

When the movie opened, the Autobots and the Decepticons started a fight, and they swept through a Meters Bonwe billboard.

After that, mus Banwei signed dozens of animated images including DreamWorks Shrek, Madagascar and Kung Fu Panda in one breath, and increased the level of cooperation with DreamWorks to 3 years of strategic cooperation.

More familiar Chinese fashion

The target consumers targeted by MTEE are young people of 16~25 years old. This group of "80" or "post-90s" who are or will soon enter the society are facing enormous economic and living pressure, but their spending power is extremely limited. But they have enjoyed unprecedented freedom and love when they were young, and have unlimited acceptance of any new things.

In terms of marketing, manager Zhou Long thought of working with a series of classic Chinese animated cartoons, such as "havoc heaven Palace", "black cat Sheriff", "Na Zha's making sea", and almost all the Shanghai art film studios that bear almost all the childhood memories of the 1980s, and the Japanese Sanrio Co that created the Hello Kitty image.

To his surprise, the Shanghai art film studio, which originally thought it would be unable to cooperate for institutional reasons, gave a very positive response.

Not only do they agree to empowerment, but they also come up with some new ideas.

Hence, the black cat sergeant has a handsome new English name "Mr.Black". One ear carries a schoolbag to "steal vegetables", and Nhat is wearing a blue coat, a red cloak, and a pair of broken shorts, and becomes a "dynamic Superman".

MTEE, with its strong nostalgia and retro style, has injected new fashion elements, making it appear in the face of "80 after" and "90", which can arouse their inner sympathy and goodwill.

On the choice of spokesperson, MTEE did not extend the traditional "old routine" of the United States -- locking one or two highly recognized first-line stars, but choosing a more niche incision.

From the 17 year old runner up winner of the international B.Box contest to fashion photographer Chen Man, the independent band fruit V C, the graffiti art group spray, and then to the 70 year old Shanghai art film studio "the father of Monkey King" Yan Dingxian, the United States called them the "dreamers" team. In these age and career spokesmen, you can find all kinds of dreams and passions belonging to young people.

M series, to be continued.

According to statistics, since March 8th this year officially released the MTEE series to the fourth weekend in May, in the same city, the sales of MTEE stores in the United States increased by 100% compared with the same period last year, and increased by 30%. compared to those of the US stores that did not sell MTEE. But it seems that some of the exaggeration of MTEE has made the brand of the US brand look brand new.

However, for Wang Quangeng and his sales team, the task of MTEE has been completed this year. Inspired by it, next step, the United States will create a new MTEE platform to integrate more categories and trend elements, and launch the new MTEE series.

In terms of store layout, the M series will also be partially separated from the original unified barn shops to sell M series products launched in different seasons.

It is in such a cycle of reciprocating, "stealth" in the M series after the United States brand has also naturally been a new upgrade.

There is no doubt that for MTEE, it expresses a strong desire to become a top class casual wear brand.

For MTEE, the clever arrangement of Smith Barney gave T-shirts a new clothing character and value that was originally very unique.