Partition Layout "Doorway Deep"

Layouts have specialties in general, and some are good at it. color Collocation, some are good at pattern assignment, some are good at creating style atmosphere. But in any case, the assurance of the commercial principle of sales service is fundamental to all changes. Mu Nan, who is a fashion designer for a women's clothing brand, tells a story of his own experience: "I once spent a whole night in analyzing the consumption of Wuhan square and the weather changes and so on, so as to make layout for the company's counters in Wuhan square. On the second day, the change of store layout led to the popularity of the market, and the sales performance rose immediately, and the average daily sales volume was more than 5000 yuan, rising to 10 thousand yuan in one fell swoop. A customer bought 4 sweaters of different colors at the same time, and they were all the styles I placed in the shop for eyed and recommended. Speaking of this, Mu Nan looks quite proud.

Successful change Clothing layout It can improve sales performance. Si told reporters about the mystery: "a store in a shopping mall is divided into three parts: A, B and C. The A area is the most eye-catching location of the passenger flow in the store, or the area that customers can see at the entrance of the store. The clothes placed in the A area are mostly the popular styles of the season. The choice and acceptance of the general customers are higher. The B area is the first area that customers can see when they enter the store. The pattern of the multi bureau is inferior to that of the new season, which has more stock and more popular taste. C area is the place where the customers are not easy to find after the corner or post in the shop. The layout engineer will arrange some clothes which are relatively independent in color in the C area, or with little stock and incomplete sizes.

In addition to layout according to store location, create Storefront Atmosphere, the layout of clothing series is also an important part of promoting sales. If a brand clothing launched the three themes of "Indian", "dynamic motorcycle" and "knitting girl" this autumn, it requires layouts to classify the consumers of BOBO group, alternative avant-garde and Gypsy style in order to guide customers to choose clothes according to their style.