Quanzhou Shoes And Clothing Enterprises Open The Curtain Of World Cup Marketing

The world cup, which is attracting worldwide attention, is about to start. This not only represents the competition between the 32 strong teams in football today, but also the communication block between leading brands in various industries in China.

From TV advertising to terminal marketing, the curtain of integrated communication has been unveiled.

Strong fighter bet 70 million

It is understood that despite the CCTV World Cup gold position of the advertising average price reached an astonishing 120 thousand seconds, there are still many springs enterprises to invest in it, in the initial advertising bidding, del Hui about 30000000 gold price competition gold medal ad Duan.

But the strong tyrant man's clothing presents the bigger handwriting, its vice president even enters tells the reporter, benefited from before the 2002 and 2006 two World Cup obtains the remarkable dissemination effect, this strong male menswear is even more extraordinary, at one stroke in the world cup advertisement tenders, competes in the pre competition, the competition, the overtime time and so on 5 superiority advertisement positions, and therefore paid about 70000000 cash.

In the view of Lian Jin, the world cup is a well deserved social center event, and its audience is mainly urban male, which is the target audience of the powerful fighter.

Taking into account the influence, concern and loyalty of the tournament, he realized the hidden value of the world cup resources in a timely manner, and made advertisements in the two World Cup in 2002 and 2006, and achieved good results respectively.

"For the evaluation of the marketing communication value of the world cup in South Africa, we have devoted a follow-up study since October last year.

In the eyes of "power fighter", the attention of the world cup in South Africa will not be reduced. Instead, it may become the world cup which attracts the most attention from the domestic audience.

Therefore, in the world cup such a man's holiday, we more hope to continue the brand demand, and convey the brand spirit of 30 years of focus on jacket.

Hot marketing is heating up again

It is not just the advertising of CCTV, but the curtain on the integration and dissemination of the world cup by Quan Quan enterprises has been fully unveiled.

Entering the major sports brand stores in China, the world cup thematic products have been launched. From Anta's "playing the World Cup" to XTEP's "African cry", all brands try to connect with the world cup and arouse consumers' sympathy and concern.

Ye Qi, vice president of XTEP (China) Limited, told reporters that 2010 is the great year of world sports, but the most important thing is the football World Cup.

Because of the three great events in the world, there is no influence on the three Olympic Games, World Expo and the world cup.

Although the football World Cup is only a project, football is the first sport in the world, and the organizers of football match the competition system and schedule very well.

Judging from the level of audience input, the world cup is even higher than the Olympic Games.

"We can entertain the world cup, spoof the world cup, and wrap up the world cup. We can put many elements of the world cup, many popular colors, and those that are not popular with intellectual property into XTEP products."

It is understood that from last year, XTEP signed the British Bermingham, officially launched the football strategy.

During the world cup, XTEP will not only go to South Africa to watch the games, but also will introduce the British Bermingham football team to China after the world cup, and will initially compete in Beijing, Hongkong and Shanghai to compete with local football clubs in order to deepen XTEP's brand personality.