New Format Of Luxury Goods: Fashion Brand Opening Hotel

Luxury Hotel

In recent years, more and more fashion and luxury players try to go.

In recent years, more and more fashion and luxury players are trying to enter the hotel industry, including Versace (Versace), MI SONY (Missoni), Moschino (Moschino) and Bvlgari (Bulgari).

The first hotel of Giorgio Armani (Giorgio Armani) was also officially opened in April 21st at Burj Khalifa in Dubai.

Other The Tophams Hotel projects under consideration include the Palazzo Versace, the super luxury Versace Palace Hotel, which will be opened next year. It is the second hotel developed by Versace in cooperation with Sunland Group Ltd, an Australian real estate developer. The top tier Luxury Apartments of Salvatore group in Dubai (16) will also open after 2012, and third hotels in Bulgaria are also under construction in Milan and post.

LVMH tries Arabia world

LVMH has recently announced that it will open the Cheval Blanc in Oman, Aswan, Egypt.

Hotel management has become a new business of the group. Bernard Arnault has pformed itself from a luxury magnate to a "hotel owner".

The partner of Nuevo Hotel is Samith Sawiris (founder and chairman of Orascom Development Holding AG, Real Estate Company). The hotel is planned by Jean-Michel International, chief designer of Denis Denniston International (Denniston International). Now it has entered the construction stage, and the preliminary period will start in 2012.

The hotel will set up 30-40 suites, including the senior Spa Club of LVMH.

As chairman and CEO of LVMH, Bernard Arnault is also the holder of Arno (Arnault) group and opened the first White Horse Hotel in Europe's top resort in 2006.

At present, there are stores in the hotel Givenchy spa, Louis Louis (Louis Vuitton) and Kristen Dior (Christian Dior).

Despite the high price, 1450 euros a night, but in the peak season still has more than 90% occupancy rate.

LVMH does not intend to own these White Horse Hotel, but will only charge management fees to the hotel according to the contract.

Under this kind of hotel operation mode, the group has absolute decision on the hotel concept, distribution, brand and image, including the hiring of employees.

A spokesman for the group said, "we should minimize our commitment to these hotels and strive to achieve growth without costly investment".

Moschino, Giorgio Armani extended meaning

In the recent fashion week February, Moschino (Moschino) held the opening ceremony for their first Italy Milan Hotel.

Moschino hotel is based on creative design. Hotel decoration brings endless novelty to the guests.

Since the opening of the group's home furnishings store designed for home furnishings, Rossella Jardini, chief designer and art director of Moschino, has said that the outstanding performance of the furniture store shocked her: "I didn't expect that this would happen.

From bed to seat, almost all kinds of furniture designs have market. "

Moschino works with Hotelphilosophy SpA of Mobygest, a famous hotel chain group in Italy, to pform a 1840 new classicism old railway station into a hotel called Maison Moschino.

The hotel has 65 rooms, each room has a fairy tale theme and name, such as "Little Red Riding Hood", "Alice in Wonderland" and so on, with a surrealistic decoration style, including man-made forest background, classical and modern crystal chandelier, small cake pillow, animal sofa, or super large evening dress mattress.

Other facilities in the hotel are restaurants managed by Michelin Moreno Cedroni, a world famous chef, and a bar run by Italy Culti and a spa club.

Jardini said the hotel had been held in Milan during the Salone del Mobile.

"The hotel has aroused many people's curiosity, and for the designers all over the world, they can't wait to show the charm of this hotel."

Jardini added that such a superb design and decoration style is adhering to the brand humor, witty, ancient and eccentric fashion ideas.

In the same way, the design method and the brand idea continue to the hotel decoration style, and also George - Armani, they cooperate with Emaar Properties PJSC of Dubai, the first hotel opened in April 22nd.

"Our goal is to pass the brand idea and our hospitality to every guest through the hotel."

Amani Residence Hotel, with an area of 432 thousand square feet, is located on the Burj Khalifa tower, the tallest building in Dubai, which is as high as 828 meters. It has 160 guest rooms and Suites, 144 independent luxury residential apartments, and hotel furniture mainly comes from the Armani Casa series.

It is reported that second hotels of the group are also in preparation and are expected to open in Milan, Italy next year.

Missoni interpretation of Kuwait national characteristics

5 years ago, Missoni (Missoni) attracted the attention of the Belgian Rezidor hotel group. Later, they signed a contract to allow the hotel to inherit and carry forward the design idea of the brand.

Last year, Missoni's first hotel opened in Edinburgh, Scotland.

The second hotel is located in Kuwait City and is expected to open in September this year.

Nuevo Hotel is a 18 story building. Missoni describes it as a high pitched symbol. It has 169 rooms and 3 restaurants. The restaurant is managed by Michelin two star chef Giorgio Locatelli. The main dish is a special dish of Sardinia in Italy.

The two SONY hotels differ greatly in their geographical and local cultures, but their design styles are similar.

Rosita Missoni has its own persistence. She insists that every room in The Edinburgh Lodge Hotel enjoys a beautiful panoramic view of the Edinburgh Castle, and every room in the Kuwait hotel faces the Arabia sea.

Because "when I am traveling, I enjoy looking at the window most when I get up, and I know where I am at the first sight".

Just as some of the Scottish Inns Missoni's home furnishing comes from local culture, Missoni Kuwait new store also has its Kuwait characteristics.

For example, the main color of hotel decoration is gold. It is the favorite color of the Middle East countries, and also represents the desert. Green green reminds people of the sea, and is also the main color of the hotel.

In the garden design of the hotel, the designers chose the native cactus and Aloe Vera - SONY hopes to have a more distinctive garden.

In addition, the hotel's rugs, curtains and ceramic furnishings are decorated with colorful plant designs, including green, brown and beige mixed dahlia, as well as blue green, green, red and purplish red lotus.

Missoni is currently preparing for a hotel in Cape Town, South Africa, and is expected to open in the spring of 2011.

The designer is making use of Protea, a local flower, to design colorful textile patterns.