A Young Girl Who Started Business In The US At The Age Of 11.

High school students start a company at home.

Jasmine Lawrence, a 15 year old black American girl, is the founder of the American Eden beauty products Co. Ltd., whose headquarters is located in her home in New Jersey.

A small living room at the door is Laurence's company front desk, where family and friends help her deal with business calls.

In the kitchen, Laurence's classmates help her check and process orders.

The basement is Laurence's product "production base", where friends carry out product packaging and inspection.

Unconsciously, Laurence's company almost encroach on every corner of the house.

"I am ready to do something big."

Laurence matured far beyond his peers.

She said, "a person should never give up anything he wants because he is too old or too young."

The African American girl is currently a student of grade two in Williams high school in southwestern New Jersey.

Two years ago, she founded her own company at home and worked as CEO.

Today, many famous supermarket chains and sales agencies in the United States are actively seeking Laurence's cooperation.

The world's retail giant WAL-MART was also persuaded by the black girl to agree that her product entered WAL-MART.

No matter what family background, family or age, Laurence has no advantage, but he has become an American teenager.

Shampoo "expedites" creativity

Why does a middle school student develop his own body products and take part in the business with his products? This is from Laurence's embarrassment when he was 11 years old.

At that time, Laurence bought a bottle of shampoo in the convenience store. After several times, he found that his hair began to fall off.

Laurence began to suspect that there was something wrong with this bottle of shampoo.

It turned out that this synthetic shampoo had great side effects on hair, which shocked young Laurence. She began to fear all kinds of shampoos on the shelf.

In order to prevent her hair from being damaged again, she decided to make her natural shampoo with almonds and lavender.

In that year, Laurence was elected to the summer camp held by the national entrepreneurship education foundation.

In this activity, Laurence learned business plan, price strategy and so on.

It was this activity that prompted Laurence to put his business dream into action.

Thirteen years old, embark on Entrepreneurship

Laurence's idea was supported by her family. She got $2000 from her mother.

At first, the products developed by Laurence were very simple. There was only one shampoo, and it was recommended for friends only in a small area.

Gradually, friends volunteered to buy Laurence's shampoo products, and local retail outlets also ordered bulk orders.

Laurence realized that the opportunity was coming. When she was only 13 years old, she registered a trademark, set up her own company, and formally began her commercial operation. Laurence was both a CEO and a technology director.

It seems to be a game for minors, but by the end of 2006, the product of Eden has expanded from the original shampoo to 7 products.

In this process, Laurence formed a scientific production and operation system.

She reduced the price of the product from the average price of 5 US dollars to 95 cents per bottle to attract more experienced people.

In the first year of operation, Laurence's company earned $15000.

After that,

Psychological test troubled teenagers

In early 2007, Laurence's mother received a call from the famous Oprah talk show producer.

The producer told Laurence's mother, the world's talk show queen Oprah, to invite the 15 year old CEO to be a visiting guest.

This is a news that delighted Laurence.

Young entrepreneurs, like Laurence, often undergo enormous psychological tests. Adults only regard their entrepreneurship as a child's game.

Laurence said that when adults judged her and her business at age, she felt very depressed.

"When I talk with those big companies, I don't want to tell them that I'm only 15 years old because they habitually don't take my ideas and plans seriously."

Laurence said, "in order to prepare for this talk show," almost 24 hours, I rummaged in my house and searched for albums and diaries, and I was in a mess at home.

On the day of the broadcast, I received many orders.

In April 18, 2007, Laurence was awarded the "entrepreneur of the year" award from the national entrepreneurship education foundation.

This is a global award aimed at encouraging young outstanding entrepreneurs.

Two months later, Laurence won the award again in the joint award ceremony of "2007 girls' successful entrepreneurship Award" and "young entrepreneur".

The "girls' success entrepreneurship Award" specifically awarded female entrepreneurs between the age of 12 and 18. Laurence stood out from over 4000 competitors and won a $5000 prize.

For Laurence, the poorer Black family, these awards are of great significance.

Leveraging global retail giants

In August 2007, Laurence's company signed a contract with WAL-MART, the world's retail giant, and WAL-MART's products officially entered WAL-MART.

In fact, as early as the end of 2006, he began to talk about cooperation with WAL-MART.

Laurence, on the one hand, expands the sales channels and enhances the brand influence through other ways. On the one hand, he constantly promotes cooperation with WAL-MART.

Laurence said that his product can help the whole us with the huge sales network of WAL-MART, which means that his company will usher in a huge development opportunity.

Since its establishment, Laurence's company has developed 11 products, including shampoo, conditioner, scent, soap and so on. This process took only two years.

Now, Laurence intends to further expand the scope of products and increase e-commerce.

Internationalization is the necessity of company development.

Laurence said, "my goal is to let me.

Laurence, 15, always talks like this.