MTEE Become Metersbonwe Brand Upgrade New Tool

The origin of the T-shirt is a short sleeved garment worn by tea workers in Annapolis Wharf in seventeenth Century. People borrowed it from the English "TEA" of the tea, and the other was related to the Navy. Whether it was true or not, at the beginning of the last century, the most people wearing short sleeved sweaters were soldiers, especially the Navy. "T" is the most important part of the T-shirt.

In 1913, the US Navy even stipulated that the sailors must.

Marlon Barndo, the biggest actor in the popularity of T-shirt, is the American movie star.

In 1951, in his movie Streetcar Named Desire, the korsky, who wore a decent T-shirt and had a rebellious character, became the target of many young people at that time.

When he played the same T-shirt in another movie savage, the T-shirt suddenly became the symbol of masculinity.

The popularity of T-shirts in China originated from the consumption of young people after the reform and opening up in 80s.

Because T-shirts are usually printed with some obvious words or patterns, they are also called "cultural shirts" by many people.

And its comfort, casual, and allowing people to express their individuality is the key to win the favor of consumers of all ages and backgrounds.

Queuing in the shop, waiting for the fitting, waiting for the check...

These extremely crazy "fans" behavior seems to have always been the patent of ZARA, H&M, UNIQLO, and not related to the "quality and low price" Chinese clothing enterprises.

But this year, if you look closely at pedestrians and pedestrians on the main streets of Beijing Wangfujing street, Shanghai Nanjing road and Guangzhou Beijing Road, you will find that many people have more than one shopping bag in their hands - the four letters with a magic square shape and "MTEE" on it.

That's right. This is Metersbonwe's 002269.SZ printed cartoon T-shirt, MTEE series, which is co operated with the American DreamWorks, Japan's Sanrio Co and Shanghai art film studio.

According to Wang Quangeng, general manager of Brand Company, MTEE is not only a new "gimmick" this summer, but more importantly, it is a new tool for improving the brand connotation of the fifteen year old domestic casual wear brand.

That sounds exaggerated.

A small printed T-shirt can bear this heavy responsibility?