Does Shanghai Replace Hongkong As A Fashion Center?

　　2010年5月24日，上海恒隆廣場墻面上的LV“巨型箱包”引人注目。

When Chanel held a fashion show at Shanghai Pudong International Airport in 2005, the Hongkong media people who flew to Shanghai to participate in the activities began to sweat in secret. "If all the big events in Shanghai are held in Hongkong, will the status of Hongkong's fashion capital be unprotected, will Shanghai take the place of Hongkong?" but when they took part in the spectacular fashion show, they breathed a sigh of relief. This should be an important scene of the fashion show. The row of Chanel was totally encroached on by the inexplicable crowd and the stars who did not know how to dress up. The most obvious thing was that the number of the influx of the passengers in Hongkong was only three cats.

In the final analysis, "hardware" is in place but software is far too far away.

After 5 years in 2010, the major brands launched a round of activities in Shanghai.

Chanel's show on the Huangpu River and two world-class performances of Dior in May 15th are enough to shock the earthquake.

First row is fully in line with international standards. Local celebrities are positioned by brand dress. New and old celebrities know better how to seize the opportunity to show themselves.

5 years ago, the Hongkong fashion icon came to Shanghai as a foil.

When Shanghai announced that it would become an international financial centre last year, the Hongkong media had been discussing and whispering with the masses. We all know that Shanghai is catching up, whether it is economic status or fashion discourse.

If you go to Huaihai middle road in Shanghai, you will be attracted by the huge exterior walls of Louis Vuitton, Coach, Ermenegildo Zegna and Tiffany & Co.. You will have the illusion of being in Hongkong central at a certain moment.

Go to Lujiazui, Pudong to see, Salvatore Ferragamo and Louis Vuitton and other brands have already appeared in the new building IFC.

Yes, this IFC is the sister building in Hongkong.

This is another building in Hongkong after the Li Bao square and Times Square. It is settled in Shanghai without changing its name.

Shanghai is becoming a new Hongkong? Perhaps this sentence has long been realized, but not willing to speak.

Hongkong people do not want to admit that I am afraid that "superstar mentality" is causing trouble.

Shanghai people do not want to admit that they are afraid of losing the characteristics of Shanghai. Although Shanghai is a feminine City, it does not mean Shanghai has no personality.

Beyond, Shanghai people are more ambitious! After a year, the Louis Vuitton of Hang Lung will be pformed into the largest flagship store in the world, even the main stores in Paris's Champs Elysees are behind it, not to mention the shops in Hongkong.

Of course, all this development is based on the premise that local customers are willing to consume locally, rather than the higher consumption tax.

So we must return to "software".

If one day, the domestic consumers can break the curse of buying classic brands and buy more personalized products, then we will be closer to the city.