South Africa World Cup Is Not Unveiled. Souvenirs Are Sold In Advance.

Reporters visited some of the sporting goods stores in Urumqi Friendship Road and Zhongshan Road, and learned that the ball, casual wear, football shoes and limited edition football related to the 2010 World Cup in South Africa were already on sale.

"In May, a customer ordered a pair of F50 football shoes from 1880 yuan.

Yesterday, the official tournament of the South Africa World Cup was also bought by fans.

Yang Xuemei, a shopping guide for Adidas's special store, told reporters that although the world cup in South Africa has not yet been unveiled, many fans can't wait to start buying related products.

Liu Huimin, director of the business department of Zhongshan New Life Plaza, said that in May 28th, the Plaza had launched activities including gift giving, gift cards and buying guessing cards.

"Among the sports brands we run, Adidas, kappa and Nike sell men and women casual wear and football related to the world cup."

Liu Huimin said he was very optimistic about the sales volume of derivatives during the world cup.

Reporters learned that in 2010, the official sale of the 2010 World Cup in Xinjiang was limited to 10 golden balls, and the price of each ball was 1080 yuan.

A reporter's visit found that the world cup derivatives sold in Urumqi were relatively single, mainly concentrated in clothing, footwear, football and sports towels.

By contrast, online stores seem to be more likely to catch the world cup.

On a shopping website, the reporter found that a Guangdong seller sold more than 20 mascots in the world cup in South Africa, one day, and the South African World Cup related Jersey pillow, the football team's commemorative cap and the World Cup logo emblem are all there in the online shop.

In this regard, the head of a sporting goods store in Urumqi analyzed that due to the fine classification of souvenirs of the World Cup fans, a product often extended to hundreds of varieties. If all stores were prepared, the inventory pressure would be very large, and online stores could make use of rich picture sources to increase sales.

Related knowledge:

"Celebrate the same day": every world cup will be dedicated to the world cup. In 2010, the world cup in South Africa was called "universal celebration". It is regarded as the most "round" soccer so far.

Similar to the "team star" 4 years ago, the "celebration" is made of 8 solid balls, which are different from the traditional 32 balls. According to the research and development business, "celebration" is more round than any ball used in the past, which can improve the accuracy of passing and controlling the ball.