Enterprises Take Great Strides In The Exhibition

Underwear is a rational thing. France has been doing underwear Exhibition for 20 years.

Before talking about the exhibition, let's first introduce the underwear market.

European underwear develops fastest in the field of underwear, with a growth rate of 8%.

In two countries in Spain and Britain, their home clothes, pajamas and tuxedo are saturated more than France.

In recent years, the growth of underwear is men's underwear, which has gradually developed in Germany and Italy.

In the French underwear market, Chinese chest and socks are important consumption points. According to the survey, 5 to 20% of the Frenchman's income is spent on socks.

The most frequently consumed consumers are 19--25 years old.

European underwear sales network 2/3 is in supermarkets, other stores, chain stores or mail channels.

Some famous brands are sold through those high-end department stores, which have elegant environment and excellent service.

For consumers, most of the young people go to the supermarket to buy, while the elderly usually choose franchised stores or chain stores, because there can be better services there.

Europe is a large underwear market. Now China's market is not very big, but it has great potential.

In the future underwear market, China ranks the largest in the world, followed by Europe and the United States.

The underwear market in the United States can not be ignored. Its sales volume can be compared with that of the whole Europe, and it is not much different from that of Germany, France, Britain, Spain and Canada.

It can be seen that the development of underwear is global. If companies want to take a big step, using the exhibition is an indispensable step.

Speaking of underwear exhibition, Lyon underwear show and Paris lingerie exhibition were small and gradually expanding. Now it has become the largest and best underwear exhibition in the world.

There are many famous underwear brands in Paris and Lyon, which are the distribution centers of international underwear brands and the reason why they choose to organize exhibitions there.

Underwear exhibition is a very professional exhibition. In fact, it is very complicated.

It includes basic underwear, functional underwear, hosiery, swimsuit, household clothes and so on.

This requires the underwear exhibition to have a clear framework to provide a convenient way for visitors.

When organizing underwear exhibitions, there should be not only the distribution of fabrics and underwear, but also the reasonable distribution between brands and brands.

The new brand should be separated from the old brand, and the clear market division will be clear to all visitors.

It is very important for an enterprise to choose its location at the exhibition.

Exhibitors must choose their location according to their own image, future development and product price.

Choosing suitable areas to display products will bring many benefits to the future development.

The key point here is that underwear fabric exhibitors can not ignore the choice of location and the placement of products, so that the customers will be clear about the type of products you display.

The exhibition will bring some information to the exhibitors, mainly in two aspects.

First is the "underwear show". The underwear show at the exhibition is the most basic and important performance, so that people can see the trend of underwear development, style and fabric directly.

Secondly, the exhibition hall has set up a "fashion trend" area in the secondary vocational school, which shows the hot styles of every enterprise running and selling on the market.

These are also channels for visitors to get information.

The 2002 Beijing international underwear world exhibition also saw the two regions.

It shows that China's underwear exhibition is becoming more and more internationalized.

We say that successful exhibitions contain several aspects.

First, it brings a lot of information to customers.

Customers can see a lot of things at the exhibition, such as: what are the new trends? The development of fashion trends, new fabrics, new products and so on, which give visitors a lot of information.

Second, let consumers know new materials and fabrics.

In the history of underwear development in the future, China will have more and more cooperation with the rest of the world. Especially in 2004, the quota will be abolished. China will become the largest production and processing base in the world.

Foreign brands will enter China through exhibitions. 80% of the services still need Chinese people to do, and the overall market of underwear is rising.

Therefore, we should make the exchange of fabrics and ready-made garments both at home and abroad through exhibitions.

In addition, the sales network between Europe and China can also be exchanged through chain corporation such as Carrefour.

Foreign fashion and fashion trends are ahead of China, but with the improvement of consumption level, the product looks small, but actually it is made in 15 different industries. Therefore, the cooperation between domestic and international will make the underwear industry have a better development.

China's underwear trade fair may not be the same level as French underwear exhibition, but I believe we will have a chance to do this job together.

The underwear industry itself is a seductive cause, and it has made great progress.

Consumers will increasingly pursue fashion and pursue beauty. There will also be many people buying underwear. In order to meet this requirement, they need good workmanship, good fabric and good design.