Kowloon Launched Pformation And Upgrading And Kowloon International Apparel Marketing Strategy Conference

How will the business structure of the mall be upgraded in 2010? Will there be a high-end business ecosystem? Where is the new commercial engine of the merchants city? Many people of insight have been thinking about this problem. The Kowloon big market has changed the management structure and innovating the way of market development, and has made a satisfactory answer.

On May 27, 2010, the press conference of the marketing and upgrading of the international costumes and Ateles and the new deal of rental and sale was held as scheduled. The guests were leaders of the Changshou City Federation of industry and commerce, the leadership of the clothing City Management Committee, the leaders of the clothing industry and Commerce Bureau, the experts, the owners' representatives and the pre contracted customers.

At the press conference, Mr. Yang Yanxi, chairman of the Kowloon Industrial Investment Co., Ltd., first made a speech. Yang briefly reviewed the development of the Kowloon big market, thanked everyone for your concern and support, and gave a general description of the future development direction of the Kowloon market.

Yang always refers to the construction and application of the cultural leisure square, which is a major event in the economic and cultural life of the merchants city. The Kowloon big market has also ushered in a new development opportunity, and is willing to work together with partners to conspire to develop and win the future.

In his speech, Yang also mentioned the concept of square economy for the first time, and predicted that the cultural leisure Plaza could rewrite the business structure and market ecology of the merchants city and boost the industrial upgrading of the shopping mall.

Mr. Si Ziqiang, senior marketing consultant of marketing specialist and Kowloon Investment Industrial Co., Ltd. gave a detailed explanation of the concept of the international costumes and ottris of Kowloon, and Mr. Ma Zhibin, director of marketing and marketing of Kowloon, released a new policy of renting.

Coincides with the holding of World Expo in Shanghai, the Changshu clothing and fashion fair and the Changshu summer tourism shopping festival have been held. The cultural plaza for entertainment is about to be completed. Under this background, Kowloon launches the concept of the Kowloon international fashion and apparel market, aiming to build a high-end quality discount and wholesale zero market and lead the business of the investment Plaza.

"Orter Les" is a Chinese literal plation of OUTLETS in English.

In retail business, it refers to the shopping center consisting of stores selling brand name, off-season, and broken yards, so it is also known as "brand direct selling shopping center", which has become a special business form from the United States.

Many large and medium-sized cities in China have such stores.

Jiulong international apparel Oteri J is a high-end quality discount wholesale and retail market created by Kowloon, which is different from the traditional tail cargo and inventory dumping. Based on brand, we explore and enhance the added value of products, so as to achieve a win-win situation among manufacturers, dealers, owners and customers.

The characteristics of Jiulong international dress Oteri J are:

First, product structure: international apparel boutique, domestic brand inventory

Two, product source: direct supplier, distributor agent.

Three, product sales: Wholesale and retail business

Four, product attributes: brand products

The advantages of Kowloon international apparel and outlets Market:

Time: Changshu shopping mall has been looking for the way to upgrade the industry. This upgrade is the upgrading of every market, every enterprise and every brand. Oteri J, a Kowloon international dress designer, came into being.

Geography: 80 thousand square meters of cultural and leisure square will gradually form the core business district of the mall, and form a certain square economy, and Kowloon is in the center of the business circle.

People and: the owners of Kowloon jointly witnessed the rise and growth of China's clothing tail goods center, and promoted the business culture of Kowloon.

Support policy of Kowloon Industrial Investment Co., Ltd. for Kowloon international apparel atrice project

1, market positioning adjustment

Kowloon will gradually weaken the concept of the tail cargo, adjust the product mix and floor format in the market, equipped with hardware facilities such as facade pformation and so on, and create the high-end wholesale and retail market image of Jiulong international dress Oteri J, echoing with the cultural leisure plaza.

2, the matching of rental policy.

Celebrating the clothing fair, buy one and send 19 dragon and Hao Li to Yucheng: buy two storey shops, give four floors of the right to use shops for one year; buy four storey shops, give two floors of the right to use shops for one year.

Celebration club, super group buying lucky draw: all individuals or other people buy 5 sets of shops (including 5 sets) for one time, enjoy super group buying large raffle.

It is recommended that the first prize be a car worth 100 thousand yuan.

You buy a house I repay the loan: the customer buys the shop, the first year repayment interest all assumes by the developer.

One time payment, enjoy extra 4% off.

During the activity, all the merchants who entered the store donated a ticket to World Expo.

3, resource integration and product promotion

Implementing the policy of investment promotion, business support and rich businessmen to start the project of the Kowloon million, and join hands with the owners to enter the network direct sale, and implement the network worry free project with marketing support.

Ten: large sales promotion activities not less than 10 times a year.

100: support 100 garment production enterprises to clean up inventory immediately.

Thousand: a strategic alliance with 1000 large domestic stores.

Wan: a supply base alliance with 10000 domestic retail owners.

One hundred thousand: developing network direct selling and establishing one hundred thousand level commodity database.

The road is long, and Kowloon has been moving forward.

As you can see, the marketing center of Kowloon has taken on a new look. The outer wall of the Kowloon market will soon be pformed, more fashionable, more high-end and more fashionable. The interior structure of Kowloon is constantly upgrading. The 42 elevator clusters, atrium and central air-conditioning will give you a relaxing and pleasant summer, and it is also a prosperous summer for everyone.

After the conference, many customers enthusiastically consulted, and some customers signed the rental contract.

At the same time, on the 28-30 th of May, the Kowloon big market invited artists to hold a large-scale avant-garde art painting Festival on the first floor of the Kowloon big market, to celebrate the grand opening of the Expo and the successful success of the international costumes and attire investment promotion conference in Kowloon.

During the summer tourism festival in Changshu, the Kowloon great luck club will also be held. All customers who go shopping in the Kowloon big market will have the chance to win the grand prize. The awards include World Expo Pavilion model, World Expo tickets, etc., and will be awarded a unified and fair prize in June 18th.