What Is The Lack Of Network Marketing For Smes?

In the network marketing of small and medium-sized enterprises, I wonder if you have noticed that the promotion of network marketing is only part of the network marketing for small and medium-sized enterprises. What is the real impact of the network marketing on SMEs?

　　現(xiàn)在很多朋友經(jīng)常在QQ群以及論壇了解企業(yè)網(wǎng)絡(luò)營銷的一些秘密，其實在這里想說的是，對于中小企業(yè)來說更重要的是策略性的工作，特別是對于運營推廣上面，因為和娛樂或者是門戶站點相比較，雖然說大家都很傾向于網(wǎng)站的用戶體驗，但是針對中小企業(yè)網(wǎng)絡(luò)運營來說，這一點是最基礎(chǔ)要做的東西，如果這一點做不好，那么其他任何一點都基本上為“零”，為什么這樣子說呢?因為對于一個企業(yè)來說用戶需要的是點對點，也就是真正的意向客戶，那么如果是進(jìn)入網(wǎng)站的都不是意向客戶，那么其中的價值點基本上沒有，所以說初步在企業(yè)中應(yīng)該更重視內(nèi)部的整理優(yōu)化策略，也就是大家經(jīng)常說到的轉(zhuǎn)化率，每天10000IP和每天100IP都是有很大的差距的，前期不要把所有心思用在如何提高網(wǎng)站的IP上面，只有做好了內(nèi)部的策略，那么其他的配套工作相對來說就更加的輕松 了，當(dāng)然今天想說的不是如何去做推廣的事情，我記得之前有位朋友告訴我，他說你一定要抓住一件事情中，影響他發(fā)展的一個關(guān)鍵，也就是說每一件事情都會有一個直接影響的關(guān)鍵，比如說一輛大船出現(xiàn)了翻船，船上的所有旅客全部死亡，那么真正的結(jié)果就是大船翻船了，但是問題的核心是導(dǎo)致這么多人員死亡的根本原因，也就是關(guān)鍵點在什么地方，經(jīng)過了解是船艙內(nèi)出現(xiàn)了一條裂紋，那么出現(xiàn)裂紋的主要原因是，該裂紋處有很厚的銹跡，那么出現(xiàn)銹跡的主要原因是因為維護(hù)的人不信心，那么就這么一個小小的細(xì)節(jié)導(dǎo)致了全船所有人死亡，那么這個就是最關(guān)鍵的地方，對于中小企業(yè)網(wǎng)絡(luò)營銷來說最主要的問題其實有三點，當(dāng)然對于策劃來說企業(yè)所占的比例不是很高，那么最主要的問題分為了下面三點來闡述。

1, directivity

　　首先一點就是方向，當(dāng)然在行業(yè)中叫做市場的定位，前期對于中小企業(yè)來說任何一種定位都是在網(wǎng)絡(luò)推廣和運營當(dāng)中的一個重點，首要做到的就是市場、產(chǎn)品、企業(yè)、競爭對手、價格等等，由多方面的因素組成，最主要的問題在于意向客戶群體在什么地方，那么首要明確的一個點，有了這一個點那么對產(chǎn)品，市場，客戶，競爭對手，那么相對來說就更加輕松了，那么首頁的是定好自己的方向和目標(biāo)，那么有了這兩點的關(guān)鍵，基本上你的已經(jīng)成功了一半了，可能對于很多人來說，大家都在努力，大家都用同樣的方式和方法，在網(wǎng)上經(jīng)常有朋友抱怨為什么都是采用的同樣的方法，都是同樣的資金、時間和精力往往得到的結(jié)果完全就是不一樣的，那么今天說了這一點可能你會恍然大悟，那么你到底有沒有用心去了解過你的客戶在什么地方，你的競爭對手在什么地方， 你到底花了多少時間去研究你所銷售的產(chǎn)品，到底花了多少時間在你的目標(biāo)客戶身上，當(dāng)然如果你都沒有做，那么恭喜你，你得到今天的結(jié)果是應(yīng)該的，因為你沒有找到自己需要的地方，如果有一天你老師讓你去美國洛杉磯但是沒有告訴你方向，那么如果你沒有去研究到底在什么地方，那么當(dāng)你走了50000公里的時候發(fā)現(xiàn)你已經(jīng)到達(dá)了俄羅斯，那么這個時候你到底有沒有發(fā)現(xiàn)自己的錯誤，如果發(fā)現(xiàn)了那么現(xiàn)在補救可能還來得及，當(dāng)然其實這個道理很簡單，你想達(dá)到目標(biāo)不是方式方法對對了就可以，因為如果你花上幾十年的時間去找美國但是他同樣能夠找到，當(dāng)然這個也就讓你明白了，為什么有的人是幾十年前就成功了，但是有的人往往到幾十年后才能夠成功，原因很簡單，不僅僅是他們找到了自己人生的方向，更重要的是他們更早的定下了自己人生的目標(biāo)。

2, executive ability

Well, then you have the first point to pave the way, then you need now is this point, it is also a problem that we often have problems. According to statistics, any industry will have 95% people who do not know what they are prepared to do, then the regular situation is 5% of the people to manage the remaining 95% people. Then the problem under this data is that everyone is not clear about what they are doing. This is especially serious for poor management enterprises. So for the Internet marketing strategy, we can put it aside first. Here is mainly about executive power. Any promotion method is very effective, just because there are several situations:

1, long term ways and means do not lead to dull work.

2, skills are not up to standard, they can not get the results they want.

3, the staff formed inertia because of other reasons.

It is said that you didn't get the result you want, because it is not enough because you haven't enough executive power. No matter whether it is any way of promotion, we should learn to try boldly. I think Mou Changqing, a network operation expert, mentioned in the blog that every day the registration forum has reached thousands of people. Of course, for us, it is impossible that we can not do it at all. Why can't we do it? It is because we feel bored and meaningless, so that we can achieve what kind of results we can achieve. Especially when we use the forum to promote, the result is often not very satisfactory because of the fact that the article is not up to the standard. If you are, how would you do it? You should have given up so long ago, so why others are more successful than you? Think here

1, because others experience more than you do.

2, why do people often think about things because they do things?

3, because others pay more than you do.

If you haven't done any of these things, it's normal for you not to get what you want now. What you need is constant execution and pay for it. You may say you haven't seen it, but you will find that your skills and ideas have been improved, because what you get is not what you can see now, because what you get is experience resources. You should take a good look at the wealth you have now. Of course, the wealth here is not only about money, but also what you have. Last but not least, what you need is to act immediately and act immediately, and that's what you need.

3, skill power

It should be in the end. For many times, skills are not so important. Of course, what I am talking about here is to popularize the industry. The skill of the R & D and technology is definitely a big proportion. The skills you need to master in network marketing are not necessarily good technology. But what you need is two points and a good idea. I don't know if you have found it. Skill and technology must pay constant attention to the results of continuous experiments. For some friends who are often engaged in marketing strategy, more time is on the market and trend, so more resources integration is adopted in skills. Of course, you must also have the skills of network marketing promotion. For network operation and promotion, this is compared with the previous two points.

A, SEO (Search Engine Optimization, search engine optimization)

Search engine optimization is one of the most common promotion methods for small and medium-sized enterprises, mainly through the ranking of search engines to improve the maximum exposure rate of the website, thereby enhancing the flow of the website to achieve the sale of the Internet. Of course, for small and medium-sized enterprises, it is more inclined to the user experience, which is the conventional UEO.

B, PPC (Pay Per Click pay per click advertising)

Click to pay advertising is a big part of today's enterprises using this kind of advertising according to the actual Click to pay. The main purpose is to get the clicks of the most core customers. The regular websites are more common than those of Baidu, Google, Sohu, Tencent, YAHOO, etc., of course, there are also some e-commerce websites that have adopted the promotion mode. The biggest advantage is to spend every point in the knife edge.

C, blog marketing

Blog marketing is also a very good way to promote marketing. The main purpose is to deliver an effective message to the company and product information. For an enterprise, the most important problem is the choice of blogs and the rational application of blogs. Grasp effective ways and means.

D and B2B platform promotion

B2B e-commerce platform is now a relatively popular way of promotion for small and medium-sized enterprises, because it can directly transmit and sell products. Typical B2B platforms include Alibaba, Huicong net, business treasure, global resource network and so on. B2B promotion is especially aimed at the rapid increase in the number of B2B nowadays. What we need to do is to adopt the 2/8 principle and spend a lot of effective time on valuable B2B, while other websites belong to information distribution platform only.

E, e-mail marketing

However, nowadays, e-mail is being used by a large number of false advertising information and garbage information. A mail box can easily receive dozens of junk mail every day. Of course, it is also a very effective way to promote electronic marketing and marketing. It is mainly to make effective dissemination of products, promotions, honors, publications and related information through the production of the company's information. Of course, the most important thing is content and resources. This should pay more attention to enterprises, that is, mastering a large number of effective resources can achieve good results. Especially now that the differentiation between industries should pay attention to, it is worthwhile to obtain the resources of the mail pool of target customers through some payment methods. E-mail marketing has not yet been able to make reasonable and effective use in the Chinese market. In this regard, e-mail marketing is still in development in China.

F, news soft language marketing

This method is used more and more at present, most of the enterprises have begun to use soft ware marketing to promote, then spread in large industry portal or large website, but the most important thing is to pay attention to several aspects. 1, the authenticity of the content, 2, the value of the content, 3, the direction of the promotion of the content, these points must be clear, the most important is effective information, of course, the public relations class first throw aside, because that skill is too high, and need to invest a lot of manpower and material resources.

G, QQ group promotion

QQ, as the most popular instant messaging tool currently used in China, has played a great role in promoting the promotion to a large extent. Especially now QQ group has added a few colors to the promotion. The main way is QQ group mailbox, QQ group information release, of course, there are still some skills. QQ group promotion is not easy to use the coolie way, because it is not easy to promote this way, and mastering certain skills may play a great role in promoting, because QQ is to communicate with people, as long as we master a good way and method, it is easy to establish the oral tablet marketing.

Of course, there are many ways to pay. It is not mentioned here. From the above way and method, you may have noticed that there is not much technology that can really be used. Most of them are more inclined to execute and strategically. We must be careful not to be misled by some so-called SEO technical experts. The best is not necessarily suitable. The most suitable one is not necessarily the best. Different industries in different industries may adopt the same way of promotion and often fail to get the result they want. Why not think about it in a different way?