2010 Clothing Brand To Join The War Two Or Three Line Market &Nbsp; Layout Of New Ten Years (Three)

However, there are brands that are against the trend and stick to their own high-end road.

Not long ago, the men's clothing brand Luo Meng's "IN. ROMA" new realism fashion senior men's clothing conference was held in Beijing. Many shopping malls representatives and VIP customers of the company became the first audience of these new men's wear. ROMA is the high-end brand of the company. Chief designer Andrea Foscarini is from Italy and has served many international brands.

On the CHIC2010, ROMA also shows luxurious style. At the same time, these men's suits, which are very sophisticated in material, edition and collocation, are produced by hand customizing. The company's shoes are also customized by hand. "Customizing a suit is about a week's time and the shoes may be a little slower." a company spokesman said that the hand-made tailor's men's wear is one of the company's future market priorities. "Now consumers don't want to crash."

The company also has plans for promoting this key point. "ROMA has participated in CHIC for 4 consecutive years. Now the company is mainly pushing this high-end brand, and the purpose of the exhibition is to set up a brand image and find another suitable shopping mall." the spokesman said, "the company must have a very specific position with the ROMA for the choice of shopping malls."

While looking for shopping mall channels, the company is also laying shop channels for ROMA. However, like many high-end brands, ROMA is cautious in its store strategy. It does not spread quickly. "Most stores are direct outlets, such as stores in Beijing and Zhengzhou," the spokesman said. The reason why companies adhere to the high-end line is that they are different from the European and American markets in crisis. The performance of China's consumer market is indeed "puzzling." On the one hand, Chinese consumers are careful to cover their pockets, and a large number of small and medium-sized enterprises are eliminated; on the other hand, they are still passionate about high-end consumer goods, so that it has become the best haven for international brands.

In the face of such a demanding market, can anyone be unmoved?
 

CHIC2010 is probably the best proof. At the exhibition, there were more than 300 overseas brands from more than 20 countries. In addition to the latest design, they also have a strong desire for the Chinese market.

Korean Li Zhixiong is tall. This year, his own brand Vienkelly has just announced her entry into China.

Although Chinese is still half baked, he has already studied the Chinese market. For the framework of the channel, "first consider Beijing, Shanghai and Hangzhou, then Kunming, Chengdu and other provincial capitals", Li Zhixiong said, and he also considered the maturity of the shop. "Beijing stores are directly operated, and other regions may consider adopting agents and joining."

For product design, he obviously believes in Korean style. "The company's design team in Korea, designers are all Koreans." Vienkelly products are indeed suitable for urban women. They all use natural fabrics such as linen, cotton and so on. They are both fashionable and elegant. "Vienkelly is pursuing freedom, nature, comfort and fashion." Li Zhixiong said.

Perhaps China and South Korea are close neighbors. Similar thinking modes and aesthetic standards have given Li Zhixiong the confidence to run Beijing stores. Some brands from Europe and the United States value the way of entering China with cooperation.

Not long ago, Iconix Brand Group, Inc. and Hongkong Yongxin fashion group co founded the brand holding company, ACON nice China Limited, which said that 17 American brands will be introduced into the Chinese clothing and home textile market.

"China's clothing and home textile market has enormous potential for consumption. By sending 17 brands to the Chinese market, acennis hopes to quickly release the rapidly growing demand for personalized demand in the new middle class." Company president Cao Yinghui said.