Elegant Fashion Poetry To Create Fashionable Down Garments

The ygali brand originated from Europe held a grand press conference in Beijing in May 23rd, and shared with 200 businessmen from all over the country the charm of the brand's down jacket in the autumn and winter of 2010.

As the parent company of Yali Li Shi brand, Beijing Chuang run Garments Co., Ltd. since its establishment in 2001, has been leading the fashion with the international design concept product research and development team, with specialized processing and production system, has provided the strong support for the brand to quickly occupy the market.

"From the OEM to brand pformation, from product management to brand management, the most important measure is brand culture.

Chuang run clothing has always been focused on market development and expansion, and has been very low-key in the promotion of brands. But through the gradual growth of the brand agents team, I feel that the topic of the brand is not contradictory with the attitude of low key and cautious work.

Chen Chong Zhou, chairman of Beijing Chuang run Garments Co. Ltd., told reporters that in 2010, he hoped to publicize the brand culture of Yali Li poetry through a strong media network, and express the intrinsic meaning of the brand to consumers through creative means of communication.

It is precisely because of this concept that in recent years, the company's top executives have continuously intensified their efforts in product development, brand strategy, terminal activities, market operation and customer training, and have rapidly grown into "rising stars" in the market of women's down jacket and cotton wear in winter, which has brought huge profits to their agents.

According to the sales director of the company, the sales of Yali Li Shi brand in the whole country in 2009 were more than 6000 yuan, and the net profit of customer terminals in all parts of the country was rising steadily.

Despite the impact of the financial crisis on the sales of some clothing brands, the agents of Yali Li Shi brand are constantly chasing companies and selling the products of winter clothing. Besides the weather factors, the lightweight and fashionable design has won the love of South market and has become an important driving force for the rapid development of the company's sales in 2009.

This year, the company will increase support from important regions such as Sichuan and Hunan, and accelerate the penetration of brands in the southwest and other regions through incentive incentive policies.

For the promotion of brands, Chen Li Zhou, chairman of Yali Li Shi, plans to spread the theme of the whole channel brand, and strive to create the brand of accord poetry in an all-round way and multi-channel, so as to achieve brand benefit.

According to the introduction, in the next stage of brand promotion, the company will carry out a series of promotional activities such as graphic and terminal brand image building in the whole country.

According to Ms. Bai Ying, the design director of the company, in the more intense market competition in 2010, the R & D team of the company faced challenges and analyzed the global fashion culture more comprehensively, creating a more elegant, simple, practical and functional feather down fashion product for the female white-collar workers pursuing the quality of life.

In 2010, they launched four series: love world, psychedelic, graphic thinking and simple life.

With high-end imported fabrics, the rex rabbit, raccoon, mink and other fur are used as a match, abandoning the traditional way of matching, allowing the clothes to be casual and vivid, showing the wearer's unique aesthetic needs and value taste.

In addition, Chen Chou also revealed to the media that under the promotion measures of brand new marketing, market strategy and terminal brand image building, the total sales volume of Yagi Li poetry in 2010 is expected to increase exponentially on the basis of 2009.

After that, accord will also strengthen the research and development of spring and summer products, accelerate the development of single product to four seasons, create diversified product styles, and enter the high-end fashion brands to increase the added value of brands.

Source:

China textile daily