White Collar Entrepreneurship Guide

There must be a mentality of not returning.

Psychological preparation is very important for successful entrepreneurship.

Peng Kaiping, vice president of the association of young entrepreneurs of China, said that entrepreneurs should have a mentality of not returning.

He said the employer had a "employer's mind" and could not turn back when he was an employer.

Three yuan, one vegetable heart + harvest experience

Creativity is the main element of entrepreneurship and the tool of value added.

Have you bought three yuan a vegetable heart? By using creativity, Peng Kaiping, vice president of the association of Chinese young entrepreneurs, has asked guests to carefully pick out their favorite vegetable hearts from the fields and pull them up and sell them in a potted plant.

What he sells is creativity. Not only do the guests buy root vegetables, but also harvest experience.

Fall in love with customers' consumption habits

Many entrepreneurs will choose their own industry based on their interests and familiarity with the industry.

Nine out of ten entrepreneurs think: "I have been in the industry for more than ten years, so I am not familiar with it, but I want to start my own business."

In the interview, the reporter found that entrepreneurs actually "want to be in love with their customers' consumption habits, rather than falling in love with the industry itself".

What is the direct relationship between the expertise of the boss and the needs of the guests? Entrepreneurs can use the interests and expertise of the industry to grasp the requirements of the guests, but this should not be the sole consideration for choosing the industry.

When to start a business is a good opportunity

Zhou Qianping, director of wealth creation business at BOSSIBLE, practiced the theory of "falling in love with customers' consumption habits".

Zhou, who has more than ten years of clothing experience, did not limit his thinking to the world of clothing when he planned to start his own business.

When he found that there was no entrepreneurial consultancy service in the market, he set up a consultant company to help entrepreneurs in the industry to co-ordinate their work.

Zhou Qianping said that entrepreneurs must carefully analyze business opportunities and thoroughly understand the needs of the market.

For example, if he intends to sell tidal current products, he may consider using short-term lease to enjoy greater flexibility to match the market trend.

When is the opportunity to start a business? Mr. Zhou said that the short-term market can be predicted. Entrepreneurs should consider whether they can put their business plan into practice in the short term.

Selling business does not necessarily mean erosion.

Most entrepreneurs take a zero start approach, and many entrepreneurs know how to use another entrepreneurial way to acquire existing small businesses.

It is generally believed that the business of "opening up" is all cheap.

In fact, some prospects and profitable businesses will also be released if they encounter retirement from the proprietor.

Existing enterprises generally have fixed sources and suppliers, so that entrepreneurs do not need to start from scratch.

Entrepreneurs must be flexible.

Newly established companies often face the problem of insufficient customers.

Generally speaking, it can increase advertising and expand company influence.

Shenzhen's general manager Wang Wenbin, general manager of Wang technology company, gives you the following advice: entrepreneurs should be able to bend.

Taking himself as an example, his company had a shortage of tourists at the beginning of its business, and even if it was a business, it eventually won customers with strength.

"Customer oriented" is the golden rule.

Su Ning, executive director of Wan Li Road, a travel service, believes that "good communication with customers and close contact" is the gold spoon for entrepreneurs.

He advises entrepreneurs to be hospitable, and encourages them to be easy to get around, taking the needs of guests as a starting point, and being sincere in their services.

How to prevent theft

The popular product naturally leads to imitation.

In the process of starting a business, it is likely that a family member will be mixed into the company to steal information.

To prevent the leakage of business secrets, some bosses must conclude contracts with employees when recruiting employees, and strictly prohibit them from revealing the information of the enterprises to the third party.

Good labour relations are also important.

Where does the first pot of gold come from?

Unless you are born with a "golden key", your venture capital will be saved by savings or through family and friends and other means of borrowing.

Successful private bosses generally pay great attention to overspending. Bosses remind white collar workers to be careless and set aside funds for emergency use.

Which way of publicity is the most effective?

Different industries need different channels to publicize.

Entrepreneurs can choose according to industry needs and economic strength.

But the most appropriate way to find out is to keep trying and carefully evaluate the effectiveness of various methods.