World Expo 100 Billion Business Opportunities To Be Developed

As we all know, World Expo will be a rare opportunity for development.

Of course, the textile and garment enterprises will not miss this great opportunity. The arrival of World Expo has made the major textile and garment enterprises fight for the Shanghai market very fiercely. World Expo's "big cake", we all want to have a bite.

It is reported that nearly 30 textile and garment enterprises have obtained the franchise qualification in World Expo, including World Expo's clothing, accessories, hat products, home textiles and so on.

World Expo, known as the "economic Olympiad", will be held in Shanghai from May 1st to October 31st this year.

All sides predict that this event contains hundreds of billions of business opportunities.

At the first press conference held a month ago, the Shanghai World Expo licensed product Office revealed that as of the end of 2009, the World Expo Shanghai franchise office had recruited more than 180 licensed manufacturers of the Expo, including 40% of the other provinces and municipalities, 8000 of the licensed products, 638 of the Expo's franchise products, including the precious metal licensed products counters, distributed in 27 provinces and autonomous regions of the country, with sales of 3 billion 100 million yuan.

30 home textile enterprises strive to eat "Expo cake"

As we all know, World Expo will be a rare opportunity for development.

Of course, the textile and garment enterprises will not miss this great opportunity. The arrival of World Expo has made the major textile and garment enterprises fight for the Shanghai market very fiercely. World Expo's "big cake", we all want to have a bite.

It is reported that nearly 30 textile and garment enterprises have obtained the franchise qualification in World Expo, including World Expo's clothing, accessories, hat products, home textiles and so on.

From the scale of the declared enterprise and the performance of the enterprise to the assessment of the factory inspection, and then to the design of products according to the official requirements, Quanzhou Baofeng shoes industry has been strictly scrutiny through layers of examination. Finally, in September 2009, it obtained the qualification of the Shanghai World Expo licensed manufacturer and won the qualification of the World Expo franchised retailer shortly afterwards.

In this way, Baofeng can set up counters in many of its own exclusive stores to better promote Baofeng brand.

March 12, 2009 is a most memorable day for Shanghai three question International Houseware Co., Ltd. - official official confirmation of the three question is the identity of the Expo's home textile manufacturer in Shanghai.

The three question of Shanghai has become the leader of the industry. It has emerged from the first more than 100 well-known domestic textile enterprises. It has become the official choice of the World Expo Bureau and the new world group.

In December 7, 2009, the Xinyu municipal and municipal government held in Nanchang, Jiangxi, the Jiangxi Home Textile Co., Ltd. was awarded the Shanghai 2010 World Expo licensed manufacturer's awarding ceremony and press conference.

In January 21st this year, Shanghai held a solemn ceremony of "100 days countdown to Shanghai World Expo opening ceremony". At this point, this world-class event with the "economic Olympics" officially entered the battle.

On the same day, the "model store" opened by Shishi gage garment company in Shanghai World Trade mall was officially opened. The "model shop" sells Shanghai World Expo licensed products, including the special clothing provided by gage for World Expo's licensed production of "volunteer clothes" and "security clothing".

Boost brand international influence

With the platform of World Expo, what substantial gains can the major enterprises achieve?

The relevant staff of the franchise office told this reporter that first of all, World Expo's huge international traffic volume is the foundation for building an international brand.

World Expo is a gathering of civilizations in the world. It is also a stage for corporate brand display.

It is expected to attract 200 countries and international organizations to participate in the exhibition, and 70 million visitors to World Expo, Shanghai, will bring great opportunities to enterprises, so that enterprises can directly face international customers and display excellent products and excellent brand culture.

Second, the international influence of World Expo brand is the booster of building international brand.

Because World Expo has extensive influence and huge brand attractiveness in the world, it is the world's top economic "Olympic" event. In World Expo, the special private enterprise pavilion is unique.

The establishment of private enterprise hall and the increasingly important position of private enterprises in the national economy are closely related to the brand strength displayed.

The private enterprise pavilion will attract the attention of the world. This also determines that World Expo will become a stage to highlight the strength and enthusiasm of private enterprises and the spirit of innovation.

In addition, World Expo's high specification and strict standards are the key to build an international brand.

World Expo has a very high demand for its entry enterprises. Almost all enterprises entering World Expo are leaders of the industry.

In 2010, World Expo was held in 5-10 months. It is also the peak season for Baofeng's New Style Slippers sales.

"These 5 months are good opportunities for Baofeng.

Our products can participate in international events in person, and products and events can help consumers understand the importance of slippers in their daily lives.

Chen Qingwei, general manager of Baofeng shoes industry Co., Ltd., said that this has played a good role in promoting the "third pole of shoes industry" which has been advocated by the company and laid an important market foundation.

Shanghai World Expo external media department staff told this reporter: "many enterprises want to participate in World Expo's enthusiasm is not only limited to profits, they to a large extent get Shanghai World Expo licensed manufacturers qualification as an honor, and the affirmation of their products."

Take measures to deal with the lesson from the past

After the successful opening of the Beijing Olympic Games in August 2008, a number of textile and garment franchising enterprises appeared "franchise sequelae" - a large number of inventories could not be digested, and even caused the overall consumption growth of the industry to be relatively stagnant.

In the face of the warning, World Expo has its own solution.

As World Expo draws near, the development and listing of licensed products in the World Expo has entered a climax.

Lin Shengyong, Minister of business management and services of the World Expo Coordination Bureau of Shanghai, said earlier that during the World Expo period, more than 20 thousand licensed products could be bought on the market.

In order to increase product sales of Expo franchise enterprises to a certain extent, and ease the pressure on inventory that may be faced by franchised enterprises, it also facilitates consumers to purchase.

World Expo's licensed products are not the ones that embrace the "golden baby". Some Shanghai World Expo textile and garment franchises also show their concern: although it is possible to open a reputation through World Expo, there must be some risk in making hasty shots. The franchised production enterprises need to bear the pressure of inventory, and the backlog products can not be digested by discount sales promotion.

In this regard, professionals remind: enterprises should have R & D and innovation capabilities, if small businesses, their development products should have characteristics, if it is large enterprises, it is necessary to have a scale, so that we can identify and market positioning in order to better find and grasp business opportunities.

If the enterprise innovation should be encouraged and supported, the relevant departments in World Expo have also modified the relevant contracts recently, retaining the independent intellectual property rights of the enterprises. After the prescribed time limit, enterprises can independently use the patent.

The staff of the concession office told reporters that during the Olympic Games, there might be some information distortion among the producers and retailers, and the intervention of middlemen. The process would be too cumbersome.

During the period of Shanghai World Expo, enterprises will not blindly produce, but will produce targeted. Producers and retailers should establish face-to-face contact, how many products the retailers need, communicate directly with producers, and omit intermediaries, thus saving costs and increasing profits.

"But no inventory is impossible. What we can do is to minimize inventory and reduce waste."