The Second China Garment E-Commerce Summit Will Be Held In Hangzhou

Sponsored by the Hangzhou Municipal People's government, the "2010 Second China garment e-commerce summit" jointly hosted by Hangzhou information office and Beijing Zheng Wang Consulting Co., Ltd. will be held on May 27-28 2010 at the International Conference Hall of the Great Hall of the people in Zhejiang, Hangzhou.

For most Chinese traditional clothing enterprises, e-commerce is still a new topic. According to the survey of Zheng Wang consulting, most Chinese garment enterprises completed a conceptual change in e-commerce and online retailing from hatred to love and from blocking to sparse in 2008, and made a strategic decision to enter e-commerce. In the year of 2009, many brand clothing enterprises combined with the actual situation of their own enterprises and tried various ways and patterns to test the water e-business. In this sense, 2009 is the first year of e-commerce in China's apparel industry.

The change of the traditional clothing enterprise concept and the beginning to attach importance to the online channel and the rapid growth of the online retail market in China. According to the E-Tailing Trends telephone survey and online retail monitoring, the apparel online retail sales increased by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching the market scale of 115 billion yuan in 2009.

Online sale is a strange and fresh thing for many traditional enterprises. There are many problems worth discussing and studying, such as flagship store construction, management and management of online sales channels, product and price management, supply chain and logistics management, effective online marketing, customer relationship maintenance and so on.

In view of this, "the 2010 Second China clothing e-commerce summit" has convened representatives from Chinese clothing brand enterprises, clothing sales channels, traditional stores, e-commerce retail platforms, online retail service providers, online apparel product distributors, industry experts and scholars, and media representatives to explore the development of China's apparel industry online retailing. At present, more than 100 traditional brand clothing enterprises confirm participation.

In view of the problems that may be involved in e-commerce, such as the macro environment and policies of apparel e-commerce, online apparel marketing / brand building and channel management, business cases and integrated operations, the summit will be interpreted and discussed through expert interpretation, keynote speeches, round table forums and other forms. Lining, Kappa, seven wolves, nine herdmen, XTEP, Mark Ed Faye, BELLE, Taiping bird, Heng Yuan Xiang and other well-known clothing enterprises, as well as Taobao network, van Kee pin and other e-commerce platforms will discuss the above topics in depth.

Taking into account the differences in the characteristics of products such as men's wear and women's wear, the conference will set up a special seminar on men's wear e-commerce and women's clothing e-commerce seminars, and will discuss the issues of great concern, such as the distribution management of e-commerce platform, the supply chain management of apparel e-commerce, the impact of clothing characteristics on online sales strategy and so on.

ONLY, Ou Shi Li, Aige, cat, man, Lining, Daphne, adore, UNIQLO, Taiping bird, Jiangnan Buyi and other women's clothing enterprises, as well as seven wolves, nine herdmen, Lining, Anta, XTEP, 31st degree, Mark Ed Faye, Tony Wear, bothstone, Li Lang, fan Ke, Ma Sha Marceau, YOUNGOR, Metersbonwe, Jack Jones and other men's clothing enterprises will participate in the forthcoming sub forum and round table conference, so that garment enterprises can share the successful experience and joy, exchange problems and difficulties, and explore effective solutions.

In order to sum up the successful experience of the market development, brand promotion, mode innovation, channel construction and management of China's clothing e-commerce in the past year, the industry can draw lessons from business cases and promote the overall development of China's clothing e-commerce. Beijing is looking forward to consulting with China Garment Association, Taobao and pat net to launch the "2010 China clothing e-commerce Award". The award of clothing e-commerce awards will be selected by experts based on the sales performance, channel management and marketing promotion of e-commerce.