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    Make Money By Stunt &Nbsp; 80 Years Later, Locksmith Earn Over Million In One Year.

    2010/5/27 14:05:00 43

    Entrepreneurship


    Looking at the lock in the hands behind the sunlight, he picked up a piece of wire and folded it into a crank shaped ruler, inserted into the keyhole and went up and down. "Snap", the lock was opened.

    The man who opened more than 1000 locks without keys was called Dong Quan. He was called "lock king" in the industry.



    Dong Quan was one of the few people who got the business license in Shanghai. He realized his dream of starting a business by relying on his unique skills.

    Now he only earns more than a million yuan a year by this technology, and this year he is not yet thirty.



    Discipline: 16 years old become a small locksmith



    Dong Quan was born in an unlocked family. His grandfather originally sold locks in Shandong, and then came to Liaoning, Yingkou, because of her forced life.

    Dong Quan's father also learned to repair locks from childhood.

    In such a locked family, when Dong Chun was a child, he saw most kinds of locks, made in China and made abroad.



    Perhaps it was the reason why I was young and locked up. When I was in junior high school, Dong Quan began to think about locking himself.

    His father was so interested in him that he often took some complicated locks to "dissect" and disrupted the parts so that Dong Quan could assemble them.

    Dong Quan was familiar with the structure of different locks during the process of demolition and installation.



    With the passage of time, Dong Quan's technology of unlocking has grown steadily.

    The father smiled when he saw it.

    One day, when a family door was locked, his father called Dong Quan to solve it, and Dong Chun, who had followed his father's "student meaning" for many years, wanted to show his talents.

    However, he was wrong, and he could not open it. The sweat of the bean fell down from his face.

    That year he happened to be in junior 16.



    In order to improve his unlocking technology, Dong Quan often clamour for his father to buy new locks for himself.

    On one occasion, Dong Quan saw an old lock that had just changed from the Mercedes Benz S60 car in the auto repair shop. The price was 4000 yuan. Dong Quan, who was very interested in this lock, bought his father a lock.

    At that time, 4000 yuan was almost a month's income of his father.



    In this way, Dong Quan plunged into the locked ocean. He did not know how many days and nights he was with the lock. Sometimes he fell asleep with the lock.

    Even when he goes out to a party, he can't lock his hands. He even once discussed homework with his classmates. He used the small lock as an eraser to wipe the paper back and let his friends laugh and cry.



    Debut: with Dong Quan's lock skills becoming more and more sophisticated, Shanghai's locksmith's father saw his son's skills more than himself. At the same time, he saw that Dong Jia lock's business in Yingkou had reached the "ceiling", and he said to Dong Quan, "spring, go outside to make a rush!"

    Yingkou is too small for you. "



    In the year when SARS broke out, Dong Quan boarded the train from Liaoning to Shanghai, and began to run the world by himself.



    "I came to Shanghai to start a business, not to work."

    Dong Quan believes that it is not difficult to start a business in Shanghai by virtue of his unique skills. However, he is too happy to do so.



    When Dong Quan came to Shanghai, he looked at the bustling crowd. He didn't know where to start his own business.

    In order to settle down, he first printed cards to hire people to punish them, so as to attract customers, but with little effect.



    One day, Dong Quan found that Shanghai people had BB machines in their waist.

    "They call 191 friends, why don't I come to a 198 call king?"

    Thinking of this, Dong Quan put forward cooperation intention to the paging station.

    "Can such a child open all kinds of locks?"

    The paging stations did not believe much, so they found 6 locks, such as cross locks, AB double faced locks, safety locks, and so on to test Dong Quan.



    "Whether we can stay in Shanghai to start a business, all depends on this time."

    In the face of more than a dozen "examiners", Dong Quan picked up the kappa lock, a kind of anti-theft door lock that still kept many locksmith in Shanghai, showing his skills.

    Dong Quan was very confident in himself, because before that, he had never known how many times he had opened.

    Dong Quan recalls.

    Just like the first one thousand times, Dong Quan took the son that he carried with him on the keyhole of Kaba, and then put a crooked hook into the keyhole to pick up the marbles in the lock, and then went up and down. After 2 minutes, the lock that had to be turned to three circles with the key must be turned open by Dong Quan.



    Dong Quan was in danger, and the other locks were soon opened.

    "God!"

    The people present were wide eyed.

    Through the test, Dong Quan began to make a start in Shanghai.



    Development: profit is like snowball "cooperation with paging stations, which is very cost-effective."

    When talking about the experience of starting a business in the future, Dong Quan said that the paging station brought him a steady stream of customers.

    At that time, when he lived the most, he could earn 10 thousand -2 yuan a day, and at that time many people in Shanghai earned only 1000-2000 yuan a month.



    It didn't take long before the crisis came.

    With the rapid development of mobile phones, paging stations gradually fade out of sight. Dong Quan has no channels for promotion, and business has begun to decline.

    At this time, he came up with a way to get the ads to the car, and the car to move around is a moving advertisement.

    In this way, he bought 1 motorcycles and 4 gas cars, and put the advertisements on these cars. He ran all the way in the streets.



    The idea looks beautiful, but the effect is very poor.

    The reason is that most of the people who find Dong Quan's locks are rich, who do not see these low-grade advertisements at all.

    What shall I do?

    Dong Quan was lost in thought again.



    In the end, he found that most of the people who took taxis were well-off.

    In this way, Dong Quan made the advertisement of the lock and key to the taxi, until now.



    Dong Quan's main business now is unlocking and distributing keys, which is mainly for the luxury car with key.

    Dong Quan told me that the company now has an annual turnover of 4 million -500 yuan, excluding the expenses, net profit is 1 million -200 yuan per year.



    In terms of expenditure, the biggest two are advertising fees and investment buy lock research.

    Dong Quan now has an annual advertising cost of 700 thousand -80 yuan, and investment is also hundreds of thousands of yuan or even millions of yuan to vote.

    "There is no way to do this business. The market is launching new models. Locks are likely to be new ones. We have to buy tools to deal with them."

    Dong Quan said.



    In this way, the company basically formed a "snowball" mode of winning profit - Investment - rewin profit - reinvestment.

    Because the market locks are constantly changing, Dong Quan's lock and key tools must be constantly updated.



    Hope: create industry "clear rules"



    From 2003 to Shanghai, it has been more than 7 years now. Dong Quan has developed from one person to the more than 20 boss with 6 employees.

    With the deepening of the understanding of the industry, Dong Quan also began to think about the future of the whole industry.

    "The most important thing now is to have the industry's own rules, not to be in disorder and chaos."

    He said.



    Dong Quan said that there was a basis for this.

    Now there are locks and keys everywhere in the streets of the city, but this is a hidden danger.

    Like Dong Quan, a lock king in Shenzhen can easily open all kinds of locks, but the lock King later went to the road of theft. He often stolen some high-end cars by technology, which brought great risks to the society.



    People in the industry need to obey the rules, and customers also need to obey the rules.



    Once, a woman came to Dong Quan's company to ask him to open the home's burglar lock.

    Dong Quan sent an employee to do it.

    Before the employee unlocks, the woman's identity card is registered. At the same time, after asking the other party to open the lock, it is necessary to register the valid evidence of the property certificate and so on, and the woman readily agrees.

    But when the employee opened the door, the woman ran into the house.



    "If you can't do this, you must take out relevant documents and procedures."

    The staff shouted outside the door.

    At this time, a man rushed out of the house and shouted, "what are you shouting for?"

    And then he hit the staff.



    Later, I learned that the man and the woman were a couple. When the woman learned that the man was in a meeting with another woman in the area, he ran over to "catch a rape" and ended up in a hurry.



    "We need to register before we open the lock. If it's the lock of the room, we need to register the property certificate. If it's a car lock, we need to register a driving license, a motor vehicle number, and so on. We do this to protect ourselves."

    Dong Quan very much hopes that relevant departments will formulate a set of rules to regulate the industry, both for consumers and for practitioners.

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